Heartland Optical

Heartland Optical is a well-established optical business in Lincoln, Nebraska, with a rich history dating back to the early 1980s. It features a state-of-the-art lens laboratory and advanced equipment to enhance patient care. Customers appreciate the friendly receptionists and knowledgeable doctors, who provide helpful advice regarding eye care and options like Lasik surgery. The selection of eyeglasses, sunglasses, and safety glasses is extensive, catering to various styles and budgets. Many visitors have found it easy to choose frames, thanks to the supportive staff, who are willing to assist in finding the perfect fit. Heartland Optical is also family-friendly and accepts Medicaid, ensuring they serve a diverse clientele. Customers have praised the staff's politeness, helpfulness, and willingness to work with their insurance, including Medicaid. The doctors are described as extremely knowledgeable, caring, thorough, and personable, going above and beyond to provide excellent service. The business is highly recommended for its quality service and durable eyewear.