Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands including popular names like Tarte, Fenty, and CHANEL. Customers can find a wide range of cosmetics, fragrances, body, skin, and hair care products, as well as exclusive items from brands like Kylie Cosmetics and Olaplex. The store also features a Conscious Beauty section with vegan, clean, cruelty-free, and sustainable options. In addition to the extensive product selection, Ulta Beauty offers a full-service salon, providing hair, skin, makeup, brow, and ear piercing services. Customers can book appointments online or walk-in if stylists are available. One customer praised the staff for their friendliness and knowledge, noting they guided her through the realms of male hair products and sunscreen. She left with a variety of attractive goods, feeling confident and well cared for. Another customer appreciated the help from Helena and another staff member in finding products and valued Helena’s kindness and helpfulness. Additionally, LIV’s assistance made a big difference for a customer feeling unsure about makeup, leaving her feeling confident after her visit. While Ulta Beauty's selection is praised, some customers have noted that it can be challenging to find assistance from employees, who may be preoccupied with conversation. Additionally, the strong fragrance in the store can be overwhelming for some shoppers, who recommend browsing online first to plan their in-store visits. Overall, Ulta Beauty remains a go-to for beauty lovers, offering a vast array of products and salon services, along with friendly, knowledgeable staff who strive to provide personalized help.