About Target Optical

Target Optical, located in Edina at 7000 York Ave, is known for its easy and affordable eye care services. The store offers a wide range of eyeglasses and sunglasses from top brands such as Ray-Ban, Armani Exchange, Oakley, and more, as well as popular contact brands like Acuvue and CIBA. The staff, including JJ and the store manager, are praised for their exceptional knowledge and friendly service. Jennifer, the cashier, is highlighted for being friendly and dedicated to providing the best service possible. Customers appreciate the thoroughness and engagement of the team, making their experience worry-free. Many reviews mention the attentive and efficient service, with staff helping customers find the right frame and lens options without feeling rushed. The store's "expect more, pay less" promise is consistently delivered, along with a 90-day unconditional guarantee on quality lenses. Eye exams are available through Independent Doctors of Optometry located next to the store.

Photos

Add a Photo

View All Photos

Reviews for Target Optical

Write a review

Dec 2025
I love this location! I was incredibly indecisive today while picking out new glasses and spent at least 45 minutes trying on and comparing frames, and the ladies working were so patient and kind, giving me honest opinions when I asked but never making me feel rushed or like they were annoyed by me taking so long. Once I narrowed it down to a few they helped advise me what was best suited for the type of lenses I needed and walked me through what to expect from my first trifocals. They pointed out sales and let me know about deals but didn’t push me to spend more than I was comfortable with while making sure I was getting exactly what i wanted out of my new glasses....read full review
Nov 2025
I've had a fantastic experience with the Target Optical in Edina. I have sensitive skin and had a particular need for frames that would not cause an allergic reaction. From the initial sales person, Karen, to the ongoing help and awesome support, patience and super customer service from JJ and Char, we tried some options and now I've ended up with a great solution that works and I couldn't be happier with my new Ray-Bans. Thanks for going the extra mile and caring enough to help me out with this! Simply super! :)
Oct 2025
From the moment I checked in to the moment I left, from the service desk to the optometrist,
Efficiency, quality service was provided by each and every one of them. I’m so glad I chose target Southdale to get my exam and my new glasses.!