Ulta Beauty

$$ • Cosmetics, Cosmetics & Beauty Supply, Hair Salons

3541 28th St SE, Grand Rapids, MI 49512

About Ulta Beauty

Ulta Beauty is a popular US beauty retailer, offering a wide range of products from over 500 brands, both in-store and online. Shoppers can choose from over 25,000 items, including makeup, fragrances, skincare, and hair care products. The retailer also stocks exclusive brands such as Kylie Cosmetics, Olaplex, and Fenty. The Conscious Beauty section at Ulta Beauty features products that meet various ethical and environmental standards, including vegan, clean ingredients, cruelty-free, and sustainable packaging. Ulta Beauty's salon provides services such as haircuts, hair coloring, makeup applications, and ear piercing. Customers have shared positive experiences with the helpful staff and talented makeup artists. One customer praised Catherine for her genuine assistance while shopping for makeup, especially when they needed help due to being sunburned. Another customer appreciated the service from their eyebrow tinting specialist, Erica, who made them feel comfortable during their first foundation selection. Additionally, another customer praised Jordan for doing bright highlights and a money piece with vibrant, even color. Despite some reports of issues with service quality, the majority of reviews highlight the knowledgeable staff and the cleanliness of the store. Customers have noted that the employees are kind, and many have found the store to be organized and pleasant for shopping.

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Reviews for Ulta Beauty

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  • Aug 2025

    This store is so beautiful! I had to talk myself into not shopping because I was doing an order pick up and I still went shopping lol! One of the cleanest stores I’ve been to. Employees at the register were kind . I really liked the lady in the pink blazer she was very stylish! I would love to do a proper walk through when I have more free time but my quick visit was pleasant !

  • Jun 2025

    I had the best experience here the other week. I was sunburned and needed some new make up. Catherine approached me and was nice and genuine. I typically don’t enjoy dealing with associates but she was helpful and not pushy, or trying to upsell. I found what I needed when they were out of a few things I regularly get, and it actually worked out better.

  • Jun 2025

    Ulta has people that are there to help they will walk with you to help find the products you want! They are always so helpful the store is clean and organized. I've been to other ulta stores and they are similar to Ulta on 28th street!

Hours

Monday: 10AM - 6PM
Tuesday: 10AM - 8PM
Wednesday: 10AM - 8PM
Thursday: 10AM - 9PM
Friday: 10AM - 9PM
Saturday: 10AM - 9PM
Sunday: 11AM - 6PM

Tips

 offers same-day delivery walk-ins welcome accepts credit cards bike parking