Ulta Beauty is a popular US beauty retailer, offering a wide range of products from over 500 brands, both in-store and online. Shoppers can choose from over 25,000 items, including makeup, fragrances, skincare, and hair care products. The retailer also stocks exclusive brands such as Kylie Cosmetics, Olaplex, and Fenty.
The Conscious Beauty section at Ulta Beauty features products that meet various ethical and environmental standards, including vegan, clean ingredients, cruelty-free, and sustainable packaging.
Ulta Beauty's salon provides services such as haircuts, hair coloring, makeup applications, and ear piercing. Customers have shared positive experiences with the helpful staff and talented makeup artists. One customer praised Catherine for her genuine assistance while shopping for makeup, especially when they needed help due to being sunburned. Another customer appreciated the service from their eyebrow tinting specialist, Erica, who made them feel comfortable during their first foundation selection. Additionally, another customer praised Jordan for doing bright highlights and a money piece with vibrant, even color. Despite some reports of issues with service quality, the majority of reviews highlight the knowledgeable staff and the cleanliness of the store. Customers have noted that the employees are kind, and many have found the store to be organized and pleasant for shopping.
Emina was fantastic!! I have had her help myself previously. I brought my sister in law , two nieces to get matched for an upcoming wedding. She is excellent at picking the right colors and making suggestions. My sister in law took her advice and opened up an Ulta card, she was thrilled to save extra dollars!!
I would recommend anyone to go and see her❤
I stopped in looking for a new foundation. Between reformilations and my skin changing due to perimenipause, nothing I have tried worked. Sarah was really patient and refused to give up even though my skin wanted to turn everything orange and products would cling and emphasize texture in visible areas. She matched me with the benefit porefessional foundation and after one day of wearing it I am sold. My makeup looks as fresh as when it was first applied. No strange clinging or settling. She also recommended some skin care to help with the textured areas. It's too soon to know how that works, but I am excited to see the results. I definitely recommend this location and… read full review
Always a great experience here! The staff is eager to help, welcoming, and friendly. With what could be an overwhelming array of options to choose from, they are quick to offer insight and answer questions. They also have a very clean bathroom that's open to the public! 😉
3541 28th Street Southeast, Grand Rapids, MI 49512
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