O'Mara Marketing & Media
“I worked directly with Alyssa to build digital marketing expertise and capacity for our client in the EdTech industry. We worked together closely over the course of approximately 2 years.Alyssa consistently brought a mature, experienced, and informed perspective to a range of critical issues - including defining strategy, improving process, and managing people.Starting from a client situation with limited organizational resources and no history or institutional knowledge of digital marketing, Alyssa took a clear and strong leadership role internally with senior management and employees, and externally with partners and vendors. She determined the strategic priorities, identified the key actions, and secured the necessary tools. Then, she operated it all efficiently and effectively on a day to day basis.Alyssa’s role required her to manage a wide variety of projects with multiple client contacts, and often conflicting demands and timelines. She embraced them all with a positive and productive attitude and executed them with skill and efficiency.Alyssa was a key partner for me - a core, essential member of the marketing team - and a genuine pleasure to work with.”
