About Target Optical

Target Optical in Braintree, located at 250 Granite St., offers a convenient and enjoyable eye care experience. The store delivers on its "expect more, pay less" promise by providing quality eye care, fashion, affordability, and a simple, fun shopping environment. Customers can choose from a wide selection of top-brand eyeglasses, sunglasses, and contact lenses, including popular brands like Ray-Ban, DKNY, Armani Exchange, Oakley, Acuvue, and CIBA. The knowledgeable staff is praised for their exceptional customer service, tailored individual opinions, and ability to accentuate customers' features. The store is conveniently located inside the South Shore Plaza, with ample parking and a bright, clean, and organized interior. Independent Doctors of Optometry are available on-site for annual eye exams. Overall, Target Optical offers a great value and a positive experience for all your eye care needs.

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Reviews for Target Optical

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  • Mar 2026

    Alex was a sweetheart
    I am never been happy with a frames that I picked
    Alex picked out the two frames that really suited me…I purchased both
    Never going to go anywhere else!

  • Feb 2026

    Phenomenal customer service by Alex @ the Braintree, MA Optical location in Target. Professional, helpful and we didn;t feel rushed or pressured into any decisions. Fantastic experience. Will be going back again. Thank you Alex!

  • Aug 2025

    Richard at Target Optical was extremely helpful and knowledgeable with helping my husband and I select glasses. I highly recommend them if you are in need of an eye exam. Quick, easy, and efficient service!

Hours

Monday: 9AM - 7PM
Tuesday: 9AM - 7PM
Wednesday: 9AM - 7PM
Thursday: 9AM - 7PM
Friday: 9AM - 7PM
Saturday: 9AM - 6PM
Sunday: Closed