Ulta Beauty is a large store offering a wide variety of beauty products, including cosmetics, fragrance, and hair and skincare. Customers can find products from well-known brands like Tarte, Fenty, and CHANEL, as well as exclusive brands. The store also emphasizes "Conscious Beauty" with options for vegan, cruelty-free, and sustainably packaged products. In addition to shopping, Ulta Beauty offers salon services like haircuts, hair coloring, and makeup applications. Appointments can be booked online. Customers have praised the store's cleanliness, organization, and friendly staff. One customer highlighted the exceptional service provided by a sales associate named Sheana, who was helpful and made their shopping experience enjoyable.
I went in to buy liquid eyeshadow and Morphe concealer. I was informed that all of the brands have liquid eyeshadow. (All brands do not have liquid eyeshadow.) She pointed me in the direction of one of the brands they sold that was near me. That was all the help I received. It took me an hour to find & lookl at 3 brands! Unfortunately for me, each brand went up in price. The liquid eyeshadow brands had prices that made me feel old! Their cost? $19, $22, $25, and I didn't even bother looking at the one that cost $28. Sure, makeup has improved over the years. But the mark-up on cosmetics is absurd! Since the staff didn't bother to help me again, I purchased my concealer… read full review
Mar 2026
3.0★★★☆☆
Ulta in the Alexandria Mall, was a bit overwhelming the first few times we went in. They're is a lot of product, but like going in any store I'm unfamiliar with, my anxiety starts. Just ask the employees for help if you're feeling lost or overwhelmed.
Sep 2025
5.0★★★★★
I have been here a couple times and today, Miss. Taylor was amazing, she helped me so much finding what i needed and took her time to find the perfect concealer for me. She also really cared about what i needed and ask for my opinion when testing the products to see which one was the best. Amazing employees they were so nice and i will definitely go back more often.
