About Ulta Beauty

Ulta Beauty is a leading retailer of beauty products, offering a wide range of cosmetics, fragrances, and personal care items from over 500 brands. The store provides a vast selection of products, including vegan, clean ingredient, and cruelty-free options. In addition to its diverse product offerings, Ulta Beauty also features a salon offering services such as haircuts, hair color, brow wax, lash extensions, and makeup application. While some customers have reported mixed experiences with shade matching, others have praised the helpful and patient staff, including Keely and James, who went above and beyond to assist with app issues and coupon redemption. Overall, Ulta Beauty is a popular destination for beauty enthusiasts, offering a unique shopping experience and convenient services.

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Reviews for Ulta Beauty

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Sep 2025
I stumbled upon the reviews while scheduling an appt for hair and I had to make sure I included mine as I'm sad to see some 1 stars. I was thrilled when Topeka got an Ulta, after moving from Overland Park. I have never had a bad experience here! Everyone is always helpful and attentive. I've had a great experience with picking a perfume as I'm not a perfume person. I came in later when everything was locked up and the person helping me did not act bothered at all that they had to keep opening the display for me to sample. Anyways... just here to say they always have smiling faces and are helpful from my experience
Apr 2025
Very very helpful and kind employees. Helped me pick out multiple items and made great, well thought out recommendations. Danni specifically was very helpful, and another employee with great nails 🙏
Jan 2025
Love it here! Got my first ever high end foundation today, as I finally had the money to invest in a good high end foundation that is actually my shade (I am naturally extremely pale, so I usually wound up with something yellow on me). It took about 4-5 brands till Daniel landed on the foundation that met everything I was looking for, full coverage, glowy, and (most importantly) MY SHADE! So happy and grateful for the amazing staff!