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BestProsInTown
Overall rating
4.9
out of 5
160 reviews
5 star 97%
4 star 1%
3 star 0%
2 star 0%
1 star 2%

About Target Optical

Target Optical, located in West Des Moines at 5405 Mills Civic Pkwy, offers a simple and enjoyable eye care experience with a focus on affordability and fashion. The optical shop provides a wide selection of eyeglasses and sunglasses from top brands like Ray-Ban, Armani Exchange, Oakley, and more, as well as popular contacts such as Acuvue and CIBA. Customers can expect great value with a 90-day unconditional guarantee on quality lenses. The staff, including Elizabeth, Justin, Zara, Beth, and Angela, are praised for their exceptional customer service, being easy to work with, knowledgeable, and helpful. Customers have shared positive experiences, noting that Beth provided outstanding service, listened to needs, explained insurance options for contacts and glasses, and made them feel welcomed. Although some find the prices higher due to high-end brands, the team makes the insurance and payment process very easy. Additionally, Angela's professionalism and courteous manner helped a customer achieve a perfect fit when adjusting glasses that were sliding down the nose. The team creates a relaxed and friendly shopping environment with quick and efficient service for adjustments, making visits personalized and satisfying.

Aug 2026
5.0
I had such a wonderful experience at Target Optical! Everyone was incredibly friendly, helpful, and professional, with great manners. They helped me find exactly what I was looking for and honored the great deals they had available. The optical area was clean and welcoming, with so many cute options to choose from! I definitely recommend Target Optical and will be coming back!
Jun 2026
5.0
We purchased my son’s glasses at Target when we lived in Minnesota. The nose pad fell off, so we stopped here to have it replaced. Excellent service- friendly, efficient, & professional. All future glasses purchases will be here! Plus, my son says his glasses fit much better now.
Jan 2026
5.0
Outstanding service. Nathan and Team go the extra mile to ensure glasses fit properly, ensuring warranty work gets completed timely and that you are satisfied each time you visit their store.
Photos of Target Optical, 5405 Mills Civic Parkway,  West Des Moines
All 8 photos

Hours

Monday 9AM - 7PM
Tuesday 9AM - 7PM
Wednesday 9AM - 7PM
Thursday 9AM - 7PM
Friday 9AM - 7PM
Saturday 9AM - 6PM
Sunday 12 - 4PM

Good to know

  • accepts credit cards

Location

5405 Mills Civic Parkway, West Des Moines, IA 50266

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Target Optical · 5405 Mills Civic Parkway, West Des Moines, IA 50266

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