Reviews for Beauty Land

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  • June 2026

    Walking into this store I was nervous as I have had bad experiences walking into similar stores in the past, but upon entering I was greeted with a friendly, helpful hello. The lady was eager to help and offered me as many options as she had. As a white woman with dreadlocks, other establishments have scoffed at my presence, ignored me or treated me poorly, but not here. She welcomed me with kindness and equality, helped me find what I needed and encouraged me to look around. Prices are excellent, store is full of everything you could think of, I will be back! Thank you!!

  • October 2024

    Who needs Sally Beauty when you have Beauty Land? The selection and prices are better, especially for people of color. I shop here with my daughters all the time and the staff has always been kind and helpful. Definitely recommend.

  • April 2024

    Great customer service, very knowledgeable employees. Will go back again! I have never had my hair braided until now. I had no idea what I needed and what to get. The employee directed me to all the options I had to put in my hair. She was patient and kind as I asked a ton of question until I picked my synthetic hair out. I can't tell you how awesome the staff was when I went back to the store after my hair was braided. They directed me on the product I wanted and also for some other miscellaneous items. They took the time to help me and show me my options. Best shop around!

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    Beauty Land

    284 S Frontage Rd, New London

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