About Ulta Beauty

Ulta Beauty is the US' largest beauty retailer, offering a wide selection of products from over 500 brands. The store boasts more than 25,000 items, including exclusives like Kylie Cosmetics and Olaplex, as well as products from The Ordinary, Osea, and BeautyCounter. Shoppers can find products that cater to various preferences. Employees are known for being amazing, super friendly, and helpful, taking the time to explain products and making sure customers leave happy. Many customers appreciate the excellent service and welcoming atmosphere, making it a great destination for women seeking makeup, skincare, and haircare products.

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Reviews for Ulta Beauty

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May 2026
Hailey was amazing. I expressed what I was looking for. She immediately took me to the area I needed. She explained how each product worked. She then walked me to the cashier and expressed kind words upon departing.
Feb 2026
I went in for some moisturizer. They staff was great and eager to help. A very nice lady showed me her faves and we laughed together. It was a great experience. The place was buzzing. It was nice. I sent. Video to a friend showing her what I bought. We are aging and intend to go down swinging! Lol. I purchased products from Strivectin and E.L.F.
Feb 2026
Rayelyn Dominguez, Clinique Specialty Beauty Advisor, is so very kind, patient, helpful, knowledgeable, and absolutely excellent!!! She perfectly matched a new foundation and under eye concealer to my skin tone—wow!!! And she gave me an amazing tip that made my Clinique waterproof mascara not be clumpy!!! She’s absolutely amazing and I can’t thank her enough for all of her help!!! She is a tremendous asset to your company!!!