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Ulta Beauty

4.2 78 reviews
Cosmetics, Hair Salons, Cosmetics & Beauty Supply
Overall rating
4.2
out of 5
78 reviews
5 star 54%
4 star 9%
3 star 7%
2 star 4%
1 star 26%

About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store features a Conscious Beauty section with vegan, clean, cruelty-free, and sustainable options. Ulta Beauty also operates a salon that provides a range of services, including haircuts, color, brow treatments, lash extensions, and makeup applications. Customers praise the skilled stylists who listen to their needs, provide personalized recommendations, and deliver excellent results. Recently, customers have had amazing experiences with helpful staff who assist in finding products and matching skin tones. However, some have noted that the store is often sold out of items and have encountered issues with opened products. The salon welcomes both appointments and walk-ins, making it convenient for customers to pamper themselves and achieve their desired looks.

Jul 2026
5.0
This is my second time seeing Azita for a haircut, and she is truly the best! She genuinely cares about the health of my hair while preserving as much length as possible. She always recommends products that fit both my lifestyle and my budget, and she’s the sweetest woman. I couldn’t recommend her more!

For reference, I get long layers with face-framing pieces, and I’ve been so happy with the results both times. If you’re looking for someone who prioritizes healthy, beautiful hair, Azita is your girl!
Jun 2026
5.0
Have been coming to this Ulta for a few years and it is always a pleasure! The staff are always very friendly and eager to help or assist when needed. The store itself is relatively big and majority of the time has everything stocked. Would definitely recommend coming to this Ulta🎀
Apr 2026
5.0
I received my BEST blowout ever from Eileen. So grateful the team was able to get my daughter and I in for this beautiful treat. She gave us tips for hair products to use and NOT use… at least on our hair.
Photos of Ulta Beauty, 1234 Wilshire Boulevard,  Santa Monica
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Hours

Monday 10AM - 8PM
Tuesday 10AM - 8PM
Wednesday 10AM - 8PM
Thursday 10AM - 9PM
Friday 10AM - 9PM
Saturday 9AM - 9PM
Sunday 10AM - 7PM

Good to know

  •  offers same-day delivery
  • walk-ins welcome
  • accepts credit cards
  • accepts apple pay
  • street parking
  • bike parking

Location

1234 Wilshire Boulevard, Santa Monica, CA 90403

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Ulta Beauty · 1234 Wilshire Boulevard, Santa Monica, CA 90403

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