Ulta Beauty

Cosmetics, Cosmetics & Beauty Supply, Skin Care

108 Vintage Way STE B2, Novato, CA 94945

About Ulta Beauty

Ulta Beauty is a leading beauty retailer in the United States, offering a vast selection of over 25,000 products from over 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store promotes Conscious Beauty, featuring vegan, cruelty-free, and sustainable options. Customers can explore a wide range of cosmetics, fragrances, body, skin, and hair care products. Additionally, the salon provides various services such as haircuts, color, and makeup applications, with both appointments and walk-ins welcome. Customers often highlight the exceptional service at Ulta Beauty. Many appreciate the friendly and knowledgeable staff who offer personalized advice and create a welcoming environment. The positive atmosphere and caring approach of the employees contribute to a unique shopping experience, making Ulta a go-to destination for beauty needs and self-care. However, some recent reviews mention instances of inconsistent service, with a few employees being perceived as short and rude, which has led to a less than satisfactory experience for some customers.

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Reviews for Ulta Beauty

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  • Nov 2022

    Chanel did my full highlights and root touch up and gave me a deep conditioning olaplex treatment, it was a miracle! I had previous black box dye and I regret that I did box dye because it made my hair damaged and couldn't get me to the ash blonde I wanted in the first hour in the session but then after the next couple hours, it was the perfect ash blonde! It was definitely worth my time and money to getting this corrected! I also took off 4" and added long layers and face framing so I can have some texture and movement!

  • Jul 2026

    Shout out to Maddison the manager today for helping me out. She was compassionate and quick. I really appreciated it, I'm going through a hard time.

    The rest of the staff here are really nice and helpful. They keep the store clean and the restocking is usually pretty good for how large their selection is.

    In general I vaule ulta. They provide a huge spectrum of products and everytime I look they have a fresh new HOT ass brand like they just picked up Ordinary and Drunk Elephant. V dope.

    Love yall

  • Jul 2026

    I love my hair :) Lorie R. Is so great at what she does. With all her experience and how she understands what I want and what looks best on me, I’m just so happy to have found someone like Lorie. She did a signature haircut and also added on a keratin treatment and my hair has been so shiny and silky. She said it would be the best haircut I’ve ever had and she was completely right! Thank you Lorie!

Hours

Monday: 10AM - 8PM
Tuesday: 10AM - 8PM
Wednesday: 10AM - 8PM
Thursday: 10AM - 9PM
Friday: 10AM - 9PM
Saturday: 10AM - 9PM
Sunday: 11AM - 6PM

Tips

 offers same-day delivery

Location

108 Vintage Way STE B2, Novato

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