Nelson and his team are INCREDIBLE. Our rug was shipped from Morocco and upon opening it we discovered it had a terrible odor and many stains. We googled Woven Passion Rugs, saw all of the amazing reviews, and can now add a 5 star review ourselves. Don't hesitate to come here if you need a new rug, or if your current one is in need of some TLC. They'll go above and beyond to ensure you're 100% satisfied.
About Woven Passion
Woven Passion is a renowned business that specializes in handmade, hand-loomed, hand-tufted, and power-loomed rugs, including flat-woven kilims and tapestries. Their extensive collection spans from antique to modern, transitional to traditional, catering to a wide range of preferences. Additionally, they offer a vast variety of decorative overdyed Persian and Turkish carpets, as well as Moroccan shag rugs, midcentury and Swedish-style designs, and solid mono-color options.
The business has forged collaborations with renowned designers, such as Joanna Gaines, ED Ellen, Justin Blakeney, Rifle Paper Co., and Chris Loves, showcasing their commitment to quality and diverse design choices. Woven Passion's services extend beyond sales, offering rug cleaning, stain guarding, moth protection, dog stain removal, and rug repair. They also provide a range of rug padding options, including no-move pads and super non-stick thin pads.
Customers commend Woven Passion for their exceptional communication, white-glove service, and their ability to breathe new life into precious rugs at fair prices. The business is highly recommended for both first-time and experienced rug enthusiasts, as they provide a patient and considerate service, encouraging customers to explore various options before making a purchase.
Reviews
Nelson and his team at Woven Passion are fantastic! For over four generations our family has possessed a Persian rug of unknown provenance. Nelson revealed our piece's incredible history in seconds. Turns out it comes from the fascinating world of Serapi Persian rugs. As soon as we unfurled our heirloom, Nelson instantly knew where the rug was made; how old it was; how to restore it; and what it's worth in today's market. Nelson's an expert in the origins, history, construction, maintenance and market value of vintage woven pieces and this expertise can be seen in his showroom which is filled with stunning hand-crafted wool pieces dating from the 1880s to the early… read full review
We were first time customers at Woven Passion having had the store recommended to us by an interior designer. Nelson, the salesman and store owner provided a patient and considerate service to us, despite our lack of knowledge about the rug world. There was no pressure to buy and he encouraged us to check out other options from nearby businesses. In the end, we purchased an antique rug that fits perfectly, from a size and design perspective, in the room it was intended for.
We highly recommend this store to anyone looking for a quality, heritage product. They also provide extensive modern design options for those looking to go in that direction.
Photos

Hours
Good to know
- offers repair services
- accepts credit cards
- accepts apple pay
- private lot parking
- dogs allowed
- wheelchair accessible
- open to all
- bike parking
- plastic-free packaging
Location
168 North La Brea Avenue, Los Angeles, CA 90036
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