Fresh cut, fresh energy! Naoto’s hands are truly magical. Amazing technique, beautiful energy, and such a light touch. I absolutely loved the experience and can’t wait for my next visit. Naoto, you worked your magic!
About SOHO NEW YORK Los Angeles
SOHO NEW YORK in Los Angeles offers a satisfying keratin treatment for hair, resulting in a softer and shinier appearance. The salon, located near home with ample parking, is well-maintained and bright. Making appointments is convenient through online or phone booking. Gumi is praised for her thorough consultation, haircut, and root touch-up services, while Tsugumi is appreciated for her quality haircuts. Complimentary shampoo and oxygenation are provided for first-time visitors, making it an ideal location for hair care. The salon has a minimalistic vibe and is very comforting, offering great haircuts at affordable prices without compromising on luxury and professionalism. Customers appreciate the talented stylists, Gumi and Tsugumi, for their exceptional hair services and friendly demeanor.
Reviews
Found this place on TikTok and was a little scared to try because I’m soooo picky with my hair but Ayumi did such an amazing job giving me exactly what I wanted! I usually need a day or two to adjust to my hair when I cut it but I left so happy and genuinely feel like it’s the best haircut I’ve ever had!! She gave a great massage during the wash and styled it so nicely AND I was out of there within one hour!! Highly recommend giving her a try, you really can’t beat the price especially for the quality of the service I received. Will definitely be coming back 🙌
Great value and service! Deep head massage was such an unexpected treat. Naoto was great and laser focused. I have thin hair and I came out with a fantastic haircut that ensured it looked fuller. 10/10!
Photos

Hours
Good to know
- private lot parking
Location
7022 Melrose Avenue, Los Angeles, CA 90038
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