About Itocco Hair & Beauty

Itocco Hair & Beauty is a clean and tidy salon offering a range of hair services. They specialize in perms, including traditional permanent and "magic straight" perms, which are designed to relax and straighten hair. The salon is known for its attention to detail and willingness to go the extra mile, such as adding complimentary treatments. Itocco also provides hair coloring services, including baby lights and toner, and ensures a perfect match with extensions. Clients have praised the professional and friendly service, as well as the reasonable prices. The team creates a warm and relaxed environment, making clients feel welcome and comfortable. Many customers have been loyal for years, traveling from outside the area just to experience the great service. The stylist, known for her attention to detail and intuitive style, consistently delivers flattering cuts and excellent results, leaving clients feeling confident and refreshed every time.

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Reviews for Itocco Hair & Beauty

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  • Aug 2025

    I’ve been coming to this K-Town gem for over a decade, and it’s still my absolute favorite hair salon. Monica is the best when it comes to haircuts—she’s incredibly detailed, intuitive, and just knows exactly what works best for your face shape and style. Her cuts are always so flattering and grow out beautifully. I walk out feeling confident and refreshed every single time.

    The entire team is so kind and welcoming, and the space has such a warm, homey, and relaxed vibe. No pretension, just great hair and lovely people. I can’t recommend this place enough!

  • May 2025

    This is my favorite salon that I’ve been going to for years. I don’t even live in Koreatown anymore but I’ll travel for Monica. She’s amazing and so is her entire team. They are so consistent and very quick, and know exactly what I want every time. Can’t recommend them enough.

  • Nov 2024

    I was recommended this place by a friend and they didn’t disappoint. I come and get a perm and a cut and it’s always amazing. Monica is great. The place is always super clean and everyone is friendly.

Hours

Monday: 9:30AM - 7PM
Tuesday: 9:30AM - 7PM
Wednesday: 9:30AM - 7PM
Thursday: 9:30AM - 7PM
Friday: 9:30AM - 7PM
Saturday: 9:30AM - 7PM
Sunday: 10AM - 6PM

Tips

price range: average walk-ins welcome wheelchair accessible accepts credit cards moderate noise good for kids garage parking, private lot parking free wi-fi gender-neutral restrooms bike parking by appointment only

Location

324 S Western Ave, Los Angeles

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