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Ulta Beauty

3.6 106 reviews
Cosmetics, Hair Salons, Cosmetics & Beauty Supply
Overall rating
3.6
out of 5
106 reviews
5 star 36%
4 star 10%
3 star 8%
2 star 10%
1 star 36%

About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store provides a wide range of cosmetics, fragrance, body, skin, and hair care products, catering to diverse needs. Conscious Beauty at Ulta Beauty offers vegan, clean ingredient, cruelty-free, and sustainable options. The in-store salon provides hair, skin, makeup, brow, and ear piercing services, with the option to book appointments online or walk-in. Customers praise the immediate refund policy, the helpful and friendly staff, and the overall positive shopping experience. Employees like Maya-Si, Leticia, Naomi, and Angela are highlighted for their excellent customer service and product recommendations. Visitors often feel welcomed and well-guided by the friendly team, and many leave satisfied with their purchases and the helpful advice they receive.

Jul 2026
5.0
I had such a wonderful experience at Ulta thanks to Abigail! I came in with no idea what to buy or even which brands or shades would work for me. I was just looking for a foundation and concealer for my mother-in-law’s wedding.

Abigail was incredibly patient and took the time to let me try different options until we found the perfect match. She introduced me to Natasha Denona, a brand I had never even heard of before, and I absolutely fell in love with the foundation. The shade match and coverage were amazing!

I trusted her recommendations so much that I kept asking for more products. She also helped me pick two lip shades that I ended up loving. My niece was with… read full review
Jun 2026
5.0
I had a great shopping experience thanks to veronica! I only came in to only purchase makeup. I ended up coming out with skincare products as well lol which i am happy i did. She really well explained each product usage, benefits and all. She was kind, patient and really knows her stuff. So far i am loving my products. Thank you veronia, you are a gem!!
Apr 2026
5.0
Jada was amazing!! I was a little nervous coming in today for a hair appointment since I haven’t cut my hair in a few years. Everyone was so nice and friendly. Jada definitely made the experience smooth and comfortable. My hair feels amazing and it’s like the pictures I showed her! 10/10 recommend 👍🏼
Photos of Ulta Beauty, 2015 Birch Road Ste 1801,  Chula Vista
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Hours

Monday 10AM - 8PM
Tuesday 10AM - 8PM
Wednesday 10AM - 8PM
Thursday 10AM - 9PM
Friday 10AM - 9PM
Saturday 9AM - 9PM
Sunday 10AM - 7PM

Good to know

  •  offers same-day delivery
  • walk-ins welcome
  • accepts credit cards
  • private lot parking
  • bike parking

Location

2015 Birch Road Ste 1801, Chula Vista, CA 91915

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Ulta Beauty · 2015 Birch Road Ste 1801, Chula Vista, CA 91915

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