Ulta Beauty

$$ • Cosmetics, Cosmetics & Beauty Supply, Hair Salons

2245 S Shore Center, Alameda, CA 94501

About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store’s Conscious Beauty section provides vegan, clean, cruelty-free, and sustainable options. The Salon at Ulta Beauty offers a range of services, from haircuts and color to brow waxing and lash extensions, with the option to book appointments online or walk-in. Customers praise the exceptional service, with one reviewer highlighting the stylist's attention to detail and another commending the helpful recommendations for an upcoming event. Shoppers often describe their experiences at Ulta Beauty as feeling like "queens" due to the excellent customer service. Recent visitors appreciated the friendly staff, especially Nae, who knows fragrances well and helped find the perfect fruity scent for a gift. Others mentioned that Ulta has the best makeup selection in the area, surpassing competitors like Sephora, and enjoyed the convenient shopping location near Ross and TJ Maxx. A customer shared a positive experience with stylist Zaira during a Signature Haircut, noting her skill in capturing their desired look and her helpful product suggestions to avoid hair breakage. Overall, Ulta Beauty continues to be a favorite for beauty needs and great service.

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Reviews for Ulta Beauty

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  • Aug 2025

    Thanks to the wonderful Nae who knows her fragrances real well. Was in the store trying to figure out the best fruity fragrance for my sister and she saved me alot of time. I appreciate great service and friendly people. She is amazing! Will be back again soon!!!

  • Jul 2025

    Ulta is by far superior to Sephora. Best makeup selection in all of the bay hands down. Highly recommend the shopping area. Ross, TJ Maxx are right there. Go down International Blvd on your way out to see the nitty gritty of Oakland. 🤭😆🫶🏼

  • Jul 2025

    I went in today for a Signature Haircut by stylist Zaira & let me just say she is truly amazing! I came in with a vague idea of what I wanted (medium short layered hair, slight face framing, short side bangs) & she managed to capture it all perfectly. She asked clarifying questions often to make sure she was doing the right thing & always checked in to see how I was doing. She also was kind enough to recommend products to avoid hair breakage. Overall such a pleasant experience & will be rebooking with her when it’s time for a trim! <3

Hours

Monday: 10AM - 6PM
Tuesday: 10AM - 8PM
Wednesday: 10AM - 8PM
Thursday: 10AM - 9PM
Friday: 10AM - 9PM
Saturday: 10AM - 9PM
Sunday: 11AM - 6PM

Tips

price range: average  offers same-day delivery walk-ins welcome accepts credit cards accepts android pay accepts apple pay private lot parking bike parking