About Target Optical

Target Optical in Birmingham, AL offers a simple, fun shopping experience with quality eye care, fashion, and affordability. Customers can expect more and pay less with top brands like Ray-Ban, Armani Exchange, and Oakley for eyeglasses and sunglasses, as well as popular contact lens brands like Acuvue and CIBA. The store provides a 90-day unconditional guarantee on their quality lenses and offers annual eye exams by Independent Doctors of Optometry. Customers have praised the exceptional service and professionalism of the staff, particularly Store Manager Jeremy, who is described as knowledgeable, patient, and helpful in addressing their needs and ensuring a wonderful experience.

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Reviews for Target Optical

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  • May 2026

    Very knowledgeable and thorough. Ms.Jordan helped me navigate insurance coverage .The doctor explained step by step and made sure I was comfortable during exam. Hands down the best optical experience ever. Try them, you won't be disappointed.

  • Oct 2025

    My daughter and I, had our appointment with Target Optical today, and Josh and Dominique made it the best experience EVER. They were both, personable and super nice, from start to finish. They were knowledgeable about insurance providers, eyewear and contacts,, and offered different options based on my budget. They were simply exceptional and an asset to Target Optical Trussville.
    Tameeka & Kaylee Johnson

  • Aug 2025

    Brought my daughter's in on Saturday. The staff was very welcoming and helpful from the time we walked in. I was given very helpful information and they took time to explain my insurance and even helped my daughter pick her 1st pair of glasses.

Hours

Monday: 9AM - 7PM
Tuesday: 9AM - 7PM
Wednesday: 9AM - 7PM
Thursday: 9AM - 7PM
Friday: 9AM - 7PM
Saturday: 9AM - 6PM
Sunday: Closed

Tips

accepts credit cards

Location

1654 Gadsden Hwy, Birmingham

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