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Ulta Beauty

4.1 88 reviews
Cosmetics, Cosmetics & Beauty Supply, Hair Salons
Overall rating
4.1
out of 5
88 reviews
5 star 63%
4 star 6%
3 star 6%
2 star 10%
1 star 15%

About Ulta Beauty

Ulta Beauty is a popular destination for beauty products, known for its wide selection of cosmetics, fragrances, and skincare. Customers appreciate the store's cleanliness and the helpfulness of its staff, who are often praised for providing recommendations and answering questions. The store carries products from over 500 brands, including popular choices like Tarte, Fenty, and CHANEL, as well as exclusive brands like Kylie Cosmetics and Olaplex. Ulta Beauty also offers a range of "Conscious Beauty" products that meet criteria like vegan, clean ingredients, cruelty-free, sustainable packaging, and positive community impact.

Many customers find the staff friendly, polite, and respectful, with some mentioning that they feel comfortable asking questions even if they lack makeup knowledge. The store is especially appreciated for its variety of products, including Soap and Glory for body skincare and Tree Hut. Customers often download the app for deals and coupons, and they highly recommend signing up for the free rewards program, which allows earning points that can be used for discounts.

In addition to shopping, customers can book salon services such as haircuts, hair color, brow waxing, and makeup applications. Walk-ins are welcome when stylists are available. The store is consistently praised for its cleanliness and helpful staff. Some customers noted they prefer shopping without immediate sales pressure, and they suggest that coupons clearly list usable items rather than listing many exclusions.

Recent customer reviews highlight the friendly and welcoming atmosphere at Ulta Beauty. One customer shared how a staff member, Kyra, helped find the perfect foundation for their wedding day, recommending Estee Lauder Double Wear after testing different options and explaining their benefits. Another reviewer enjoyed their first visit, praising the variety of products and the staff’s helpfulness, including assistance with coupons. A third customer described a joyful birthday experience, where staff offered genuine compliments and created a positive environment, making their visit memorable.

Aug 2026
5.0
I love going to ulta for my shampoo they were very helpful when I couldn't decide which shampoo would be better for my hair so it's not so heavy I love my soft hair and they are very welcoming when you come in I would definitely recommend Ulta beauty.
Dec 2025
5.0
I have used Ulta for my hair coloring needs for a while now. I religiously get my hair done by Natalie. Natalie is top notch!! She keeps up on trends and knows what to suggest for every hair issue I have had. She is knowledgeable and an absolute joy to work with! I enjoy every minute I spend with her at the salon. I am able to relax, chit chat, and laugh with her the whole time. If you want a professional to provide a professional experience, Natalie is the hair expert you need and want!!
Jul 2025
5.0
This is late but late is better than never right..!? I was so lucky to run into a old friend and now manager at Ulta (slay girl) Kyra, when I was shopping for foundation for my wedding day in May. I told her what I was looking for, and she immediately advised me that product has a bad flash back and that she had some great recommendations if I was willing to try something new. I of course said yes and she ran me through her suggestions, their price points, what skin types they work best on, and how they will sit throughout the day. She tested some on me and through some trial we found the absolute perfect match. My photos came out amazing as she said they would and I… read full review
Photos of Ulta Beauty, 1514 South Koeller Street,  Oshkosh
All 43 photos

Hours

Monday 10AM - 8PM
Tuesday 10AM - 8PM
Wednesday 10AM - 8PM
Thursday 10AM - 9PM
Friday 10AM - 9PM
Saturday 10AM - 9PM
Sunday 11AM - 6PM

Good to know

  •  offers same-day delivery
  • masks required

Location

1514 South Koeller Street, Oshkosh, WI 54902

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Ulta Beauty · 1514 South Koeller Street, Oshkosh, WI 54902

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