Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store caters to conscious consumers, providing vegan, clean, cruelty-free, and sustainable options. The in-store Salon at Ulta Beauty offers a range of services, from haircuts and color to lash extensions and makeup application. Customers praise the knowledgeable and attentive staff, such as the brow artist Jack and makeup artist Sarah, who provide personalized service and ensure a comfortable experience. The salon also receives positive feedback for its efficient and quality work, with the stylist Ria praised for her expertise in salvaging a customer's hair emergency. The store atmosphere is generally nice and clean, and staff are helpful both over the phone and in person, making the shopping experience smooth despite busy times. However, some customers have experienced issues with transactions, such as errors in refunds, but management like Nikki has been praised for their attentive and effective problem-solving skills. The store features a wide selection of brands, making it a popular destination for beauty enthusiasts.