About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide range of products for cosmetics, fragrance, body, skin, and hair care. Customers can find over 25,000 products from 500 brands, including popular names like Tarte, Fenty, and CHANEL, along with exclusive lines such as Kylie Cosmetics and Olaplex. The store emphasizes Conscious Beauty, providing vegan, cruelty-free, and sustainable options. Reviews highlight exceptional customer service, with many customers praising the helpfulness and knowledge of the staff. An employee named Mila from the Urban Decay department received special mention for her kindness. Customers also appreciated the positive attitudes of employees like Sergio at checkout, who made their day brighter. One customer shared a touching experience where the staff provided support during a personal setback. The supportive atmosphere is especially noted during special occasions like prom. The Salon at Ulta Beauty offers various services, including haircuts and makeup applications, with both appointments and walk-ins available. Overall, Ulta Beauty is recognized for its extensive product selection, friendly staff, and commitment to customer care.

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Reviews for Ulta Beauty

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Jan 2026
If you ever need to get your hair done, Eyleen is your girl!! I started seeing her in 2024 and she helped my hair get so much healthier and longer. She colors and cuts hair so well and has my highlights looking so good each and every time! Not only that but she’s also the nicest human being and provides great service!
Dec 2025
I visited the Ulta Salon at the Forum and had an awesome experience. I had Claire and she was very professional and meticulous. We had a conversation about what look I wanted and I was undecided. She was objective and informative and helped me to make a decision. . I told her how I wanted my hair and she DELIVERED!! Thank you Claire for an awesome experience. I will be seeing you again soon!! For those of you looking for a hair stylist at Jlta in The Forum, choose Claire! .
Nov 2025
Shout out to Brianna! I’ve been on the hunt for a foundation that matched my color and complexion type. She helped me pick out a matching foundation from a product line I hadn’t considered after asking me just a few questions. Brianna is very knowledgeable about all product lines in the store and was able to give some tips and tricks. While I continued to browse, she assisted other customers with kindness. Wonderful customer service experience today.