Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands. The store features a wide range of cosmetics, fragrance, body, skin, and hair care products, including exclusive lines like Kylie Cosmetics and Olaplex. Conscious Beauty at Ulta Beauty provides eco-friendly and cruelty-free options. The in-store salon offers hair, skin, makeup, and brow services, with the option to book appointments online. Customers praise the friendly and helpful staff, who assist in finding the right products, such as allergy-tested tinted moisturizers. While some note that prices have increased, the overall shopping experience is described as positive and well-organized.