I usually go into Ulta when I have a specific item I’m looking for. When I walked in, I was greeted by a young girl. I went to the back of the store looking for a brand and found the small display of it. I had another girl come up to me and ask me if I was finding everything ok and I said well I’m looking for this product and I showed her my phone. She said “we don’t carry that brand in store” I turned around and pointed to the small display they have and she said except that. She asked me if I wanted to order the item and I said “no” as I would like to see if it was a color I would actually like. I asked if she would know if she had a similar color in… read full review
About Ulta Beauty
Ulta Beauty is the largest beauty retailer in the US, offering a wide range of products from over 500 brands, including exclusive products not found elsewhere. The store caters to various beauty needs, with a Conscious Beauty section featuring vegan, clean ingredient, and cruelty-free options. The Salon at Ulta Beauty provides hair, skin, makeup, and brow services, as well as ear piercing. Customers praise the store's helpful and friendly employees, who assist with finding products. The brow department is particularly commended, with one reviewer raving about Heather's exceptional service. Another reviewer was thrilled with the results of her brow treatment by Nancy, who matched her hair color perfectly. Despite some stock shortages, many customers appreciate the quality of makeup and the variety of beauty options available, even noting that the Ulta Brand has improved significantly. Staff at this location are often praised for their kindness and quick assistance, especially when help is needed urgently. Overall, Ulta Beauty offers a great shopping experience and excellent services for beauty needs.
Reviews
Great experience, helpful staff, also they actually color matched me perfectly. Ladies if youre make up is off go here. Let them do a proper color match. Make up that is too dark, or light like your foundation can impact your, whole look. The staff u destiny cool tones which helped me a lot. Also bought makeup 💄 eyeshadow,liner,face masks, pore treatment, and a moisturizer mask with the purple belly cream. Excellent treatment for this boho woman.
Nice store and location. The door greeter lady was rude and acted like we weren't welcomed in the store. Other staff was friendly but first impressions mean a lot. Doubt I'll go back to this location.
Photos

Hours
Good to know
- offers same-day delivery
- masks required
Location
2720 Elida Road Ste 180, Lima, OH 45805
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