About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a vast range of products from over 500 brands, including exclusive lines. With a focus on Conscious Beauty, customers can find products that cater to vegan, clean ingredient, cruelty-free, and sustainable packaging preferences. The store's Salon offers various services, including hair, skin, makeup, and ear piercing, with online booking and walk-in availability. Reviews praise Ulta Beauty's customer service, with some mentioning helpful employees like Sidney, who assisted with foundation and perfume selections. Products are described as excellent and reasonably priced. The salon also offers hair extension consultations and full makeup services, making it a popular destination for customers, including families.

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Reviews for Ulta Beauty

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Sep 2025
Went today to look for foundation, Fenty specifically. Asked for someone to help me match it up and Makenna asked me all kinds of questions about what I was looking for. Although Fenty did not work out for me, she found me the BEST and natural foundation and other items that blew my mind! I’d never heard of Benefit cosmetics and she walked me through each product and step and I loved her personality and passion. It was EXACTY what I wanted. She nailed it and I hope she never leaves Ulta!!!!!
Dec 2023
Went in and at noon and was out by 12:04. 4 minutes. Showed up and showed them what I was looking for and they took me straight to it and then checkout was quick. Great customer service!
Oct 2023
I went in for help with finding a foundation for my aging skin. Sidney was extremely helpful. She took her time to help me find the right color and gave me some tips for applying blush. She also helped my mom and aunt with perfume selections. Thanks so much Sidney, u are appreciated!