Busy store since it is in the core of NYC. Lots of variety but with all ultra beauty stores it’s a very well oiled machine and they are quick and efficient. I was in and out within 20 minutes and found exactly what I was looking for since it’s a well stocked store!
About Ulta Beauty
Ulta Beauty is a large beauty retailer offering a wide variety of cosmetics, fragrances, and skincare products from many popular brands. Customers can find everything from makeup and hair care to body care and more. The store is known for its helpful and knowledgeable staff. Customers have praised the service of employees who went above and beyond to assist them in finding the right products and shades. Ulta Beauty also offers salon services, including haircuts, hair coloring, makeup application, and brow treatments. Customers can book appointments online or walk in if stylists are available. This location has an abundance of beauty options and is very clean and organized. The staff was so amazing, with ladies assisting customers, all smiles and lots of information about the products. One employee did a skincare demo and sold customers on the products. Customers left happy after buying an eyeshadow palate, lip gloss, lip balm, and a light foundation. The Burberry Her fragrance also smells awesome. While Ulta Beauty offers a variety of beauty options, customers note inconsistency regarding beauty services like facials. They suggest promoting services more, as it is not just a makeup store, and wish for consistency with facial services. Customers have also had beautiful results from hair coloring, with one stylist being patient and a great hair stylist, leading to scheduled appointments for touch-ups.
Reviews
Jessica was amazing help today. She helped my wife find a lipstick color similar to a lipstick my wife had 9 years ago. Thank you Jessica for making my wife’s experience at ulta amazing and putting a smile on her face.
Love it. It’s like a druni of Spain but bigger. They had like Sephora items but more cheaper and they give to you samples and gifts. I bought the primer of elf and a box of 32 star faces.
Photos

Hours
Good to know
- offers same-day delivery
- masks required
Location
51 West 34th Street Ste 110, New York, NY 10001
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