Ulta Beauty

Cosmetics, Cosmetics & Beauty Supply, Skin Care

51 W 34th St. Ste 110, New York, NY 10001

About Ulta Beauty

Ulta Beauty is a large beauty retailer offering a wide variety of cosmetics, fragrances, and skincare products from many popular brands. Customers can find everything from makeup and hair care to body care and more. The store is known for its helpful and knowledgeable staff. Customers have praised the service of employees who went above and beyond to assist them in finding the right products and shades. Ulta Beauty also offers salon services, including haircuts, hair coloring, makeup application, and brow treatments. Customers can book appointments online or walk in if stylists are available. This location has an abundance of beauty options and is very clean and organized. The staff was so amazing, with ladies assisting customers, all smiles and lots of information about the products. One employee did a skincare demo and sold customers on the products. Customers left happy after buying an eyeshadow palate, lip gloss, lip balm, and a light foundation. The Burberry Her fragrance also smells awesome. While Ulta Beauty offers a variety of beauty options, customers note inconsistency regarding beauty services like facials. They suggest promoting services more, as it is not just a makeup store, and wish for consistency with facial services. Customers have also had beautiful results from hair coloring, with one stylist being patient and a great hair stylist, leading to scheduled appointments for touch-ups.

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Reviews for Ulta Beauty

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  • Jul 2026

    I went to Ulta Beauty on West 34th street today for the first time ever and had an excellent experience- thanks to Yuri! I had a long list of recommendations from a makeup artist friend, but in addition to being completely overwhelmed by the enormity of the store, I also needed advice about colors. Yuri went above and beyond and spent a ton of time helping me find all the products and testing out colors, in addition to checking for products in the back if they were missing from the floor. She was not only knowledgeable, but Yuri could not have been more invested in making sure I got the exact right products (at the best price points) for what I needed the makeup for:...read full review

  • Jun 2026

    Was stressed out shopping gifts for a special someone and Anna was such a pleasure! She helped me find everything and restocked at the same time all while multi tasking with other customers flawlessly!!!!

  • Jun 2026

    Awesome experience at this Ulta! It was clean, organized and employs awesome staff. Jessica, one of the sales associates, helped me pick out shades that are great for me with no pressure to buy. Thank you Jessica and Ulta!
    I had visited 2 Sephora’s before going to this Ulta. Sephora was gross, dirty and the products were so mismatched and staff barely even greet you let alone help you find what you need.
    Ulta is the best!

Hours

Monday: 10AM - 8PM
Tuesday: 10AM - 8PM
Wednesday: 10AM - 8PM
Thursday: 10AM - 9PM
Friday: 10AM - 9PM
Saturday: 10AM - 9PM
Sunday: 11AM - 6PM

Tips

 offers same-day delivery