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Overall rating
4.6
out of 5
122 reviews
5 star 90%
4 star 0%
3 star 0%
2 star 1%
1 star 9%

About Pure Lash

Pure Lash is highly regarded for its exceptional lash services, with clients noting that their lashes always look natural. The business requires clients to contact them in advance to gain access, but some may experience delays in response. The team is skilled in customizing lash extensions to suit individual needs, including accommodating unique eyelid shapes and folds. Many customers appreciate the clean and comfortable environment, describing it as cozy and welcoming. The technicians are professional, gentle, and attentive, ensuring that each client’s preferences are carefully followed. The process is often described as painless and relaxing, with results that are natural, defined, and enhance the eyes beautifully. With great recommendations and a variety of customization options, Pure Lash remains a reliable choice for lash enthusiasts seeking personalized and natural-looking lash extensions.

Aug 2026
5.0
I’m always nervous to get my lashes done, I have Asian eyes and have been dirty so many times, I’ve been to pure lash twice and loved my experience! First one was for a lash lift that lasted a month and a half. I just finished my first lash extension appointment and wanted to make sure everything looked very natural.

Fiona helped me Tailor what I was looking for and I walked out super happy. I got 11 at the edges cat eye.
Dec 2025
5.0
Amazing, was able to accommodate an appointment slightly after 9pm, and figured out exactly what i wanted! Amazing curl- unfortunately not a huge tint range, really hoping they will add a dark cool toned brown rather than warm to their collection!!

Update: unfortunately my lashes did end up being somewhat overprocessed, which was unfortunate, and didn't end up keeping the desired lift/separation as well as hoped, as well as some lash loss. Hoping this was a fluke as the curl pattern was great!
Dec 2025
5.0
Great experience! The service was professional and relaxing. My lashes look beautiful and natural. Very clean studio and friendly staff. Highly recommend and will definitely come back!
Photos of Pure Lash, 304 5th Ave 5TH Floor,  New York
All 35 photos

Hours

Monday 10AM - 8PM
Tuesday 10AM - 8PM
Wednesday 10AM - 8PM
Thursday 10AM - 8PM
Friday 10AM - 8PM
Saturday 10AM - 8PM
Sunday 10AM - 8PM

Good to know

  • by appointment only
  • accepts credit cards
  • free wi-fi
  • women-owned

Location

304 5th Ave 5TH Floor, New York, NY 10001

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Pure Lash · 304 5th Ave 5TH Floor, New York, NY 10001

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