I came in to pick up my birthday freebie, and the associate who helped me gave me such a wonderful experience.
She was incredibly kind, friendly, and welcoming. This was honestly one of the best customer service experiences I’ve had since moving to the U.S.
She made me feel so comfortable and happy during such a short visit. I’ll definitely be coming back — and I hope I get to see her again!
About Ulta Beauty
Ulta Beauty is the largest beauty retailer in the US, offering a wide selection of cosmetics, fragrances, body, skin, and hair care products. Customers can explore over 25,000 items from 500 brands, including popular names like Tarte, Fenty, and Chanel, as well as exclusive offerings such as Kylie Cosmetics and Olaplex. The store is known for its friendly and welcoming staff, with many customers highlighting their positive experiences. One shopper praised a cashier for being patient and providing honest feedback during a product exchange, while another mentioned a staff member who helped select a perfume with kindness and expertise. Additionally, a customer shared how a staff member successfully matched her makeup shades, stating it was her first time finding the right products. Ulta Beauty also promotes conscious beauty choices, featuring vegan and cruelty-free products. The Salon at Ulta Beauty offers various services, including haircuts, makeup applications, and brow waxing, with both appointments and walk-ins welcome. Recent reviews highlight the excellent assistance from staff members like Marlee, Sadie, and Olya, who took the time to help customers find the perfect foundation, concealer, and makeup combinations. Customers appreciated their kindness, patience, and knowledge, which made for a positive shopping experience. Customers also praised Penny, a stylist who listened carefully and delivered excellent results with color, cut, and style, making clients feel confident about their hair. The helpful staff member who unlocked cabinets for fragrance testing and recommended Valentino “Born in Roma” was also noted for providing great service.
Reviews
I’ve left 2 five star reviews for Ulta because I genuinely think they deserve it. I’ve been severely lonely coming home from college, and the only form of interaction I really receive beside work is coming here to talk with the employees who help me find everything I need. They may not know it, but their kindness, patience, and willing to help me truly does more for me then they think.
I had such an amazing experience at this Ulta thanks to Kayla! She helped me find everything I needed so quickly and made the whole shopping experience stress-free and enjoyable. She was unbelievably polite, patient, and knowledgeable, and answered every question I had with such a positive attitude. She also got me signed up for a credit card and explained all the benefits clearly, which made the process super easy and worth it. Checkout was smooth and quick, and overall her customer service was outstanding. I’ll definitely be coming back because of how great my experience was. 10/10!
Photos

Hours
Good to know
- price range: above average
- offers same-day delivery
- by appointment only
- accepts credit cards
Location
4733 Commercial Drive, New Hartford, NY 13413
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