About Ulta Beauty

Ulta Beauty is a large retailer specializing in cosmetics, fragrance, and various beauty care products from over 500 brands. Customers can find popular brands like Tarte, Fenty, and CHANEL, as well as exclusive lines like Kylie Cosmetics and Olaplex. Ulta Beauty also offers a range of "Conscious Beauty" products that meet criteria like vegan, cruelty-free, and sustainable packaging. In addition to shopping, Ulta Beauty has a salon offering hair, skin, makeup, and brow services. Appointments can be booked online or walk-ins are welcome depending on stylist availability. The store is known for its wide selection and helpful staff who can provide product recommendations.

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Reviews for Ulta Beauty

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May 2026
They have allot of different products. Store is very clean. Someone is always there and willing to help. I'm not a makeup wearing person, but the one time I wanted to try and get a lip stick and foundation they got what I wanted and was looking for extremely quickly. Check out is easy as well. Prices are... Ulta prices, but they are always having sales and if you sign up for their rewards or even their credit card you are constantly getting coupons, deals, free gifts ect. I highly recommend this store.
Mar 2026
an employee, Kena, she has saved my skin multiple times, gives me the very best recommendations, and never fails to shade match me, if I could give her personally 10 stars, I would.
Oct 2025
I’ve had my eyebrows waxed at Ulta Beauty Salon multiple times and always had a great experience. The salon is clean, bright, and professional. My cosmetologist always sanitizes her hands, uses fresh materials, and follows NYS cosmetology and sanitation standards.

My brows always come out perfectly shaped and natural-looking, with no redness or irritation. For clarification — in New York State, licensed cosmetologists are not required or encouraged to “sanitize” the skin with alcohol or harsh disinfectants before waxing, as that can irritate or damage the skin barrier. Clean tools, sanitized hands, and proper technique are what’s required — and that’s...read full review