Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide selection of cosmetics, fragrance, body, skin, and hair care products. Customers can shop over 500 brands, including well-known names like Tarte, Fenty, and MAC, as well as affordable options like NYX and ELF. Many reviews highlight the exceptional customer service provided by the beauty advisors, who are friendly and knowledgeable. One customer praised a beauty advisor for helping them find the perfect foundation match, while another appreciated the assistance offered in navigating skincare and makeup choices. The store atmosphere is described as welcoming, creating a comfortable experience for shoppers. However, during busy seasons, some items may be sold out, so using the app for advanced purchases is recommended. Ulta Beauty also features The Salon, offering various services like haircuts, makeup applications, and brow treatments. With options for in-store shopping, quick store pick-up, and same-day delivery, Ulta Beauty strives to meet the needs of its customers.