About Ulta Beauty
Ulta Beauty is the largest beauty retailer in the US, offering a wide selection of cosmetics, fragrance, body, skin, and hair care products. Customers can choose from over 25,000 products across 500 brands, including popular names like Tarte, Fenty, and CHANEL, as well as exclusive lines like Kylie Cosmetics and Olaplex. The store promotes diversity and inclusiveness, creating a welcoming atmosphere for all shoppers. Staff members are known for their kindness and helpfulness, providing personalized assistance and recommendations without pressure. Many customers appreciate the low prices compared to drugstores, along with the variety of foundation shades available. The store also features a salon offering services such as haircuts, makeup applications, and brow services. Customers often praise the staff for their support, especially when they need help with specific needs like covering scars or placing large orders. The staff are always eager to assist, whether it means walking around the store or checking in the back to find the right product. Overall, Ulta Beauty focuses on community impact and conscious beauty, striving to make every customer feel valued and supported during their shopping experience.
I had such a great experience at Ulta thanks to Sarah. We traveled all the way from Juneau, Alaska to Billings for my daughter’s dance competition, and she stepped in last minute after our original appointment had to be canceled. I’m honestly so glad it worked out that way.
Sarah walked me through everything step by step to make sure my daughter was competition-ready. She helped us find the perfect shade match and recommended products that held up beautifully all day and night—through a full competition schedule.
She was knowledgeable, patient, and just overall so easy to work with. My daughter felt confident and looked amazing, which made a huge difference...read full review
MISTY RAIN at the Billings MT location helped myself as well as my sister and mother with so much kindness, respect, patience and knowledge. I’ll certainly be asking for her specifically in the future. Thank you MISTY!
Jyme is a magician. My hair had been bleached and colored by someone who had no clue and she fixed it and gave me a cute cut! I had a product issue with makeup and the manager immediately solved it with a positive attitude.