Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide range of cosmetics, fragrance, body, skin, and hair care products from over 500 brands, including popular names like Tarte, Fenty, and CHANEL. Customers can find over 25,000 products, including exclusive lines such as Kylie Cosmetics and Olaplex. While some shoppers have found the store's makeup section to be messy and lacking in helpful staff, others have praised the friendly service at the checkout. Customers also appreciate the knowledgeable stylists, with one highlighting an excellent haircut experience and product recommendations that suit their needs. The salon services at Ulta receive high marks, especially for haircuts, with stylists taking their time to ensure satisfaction. The store offers a selection of conscious beauty products, including vegan, cruelty-free, and sustainably packaged options. Although some customers feel that staff assistance can be inconsistent and that the store is not very hairstylist-friendly, many still enjoy visiting for product variety and well-organized displays. Overall, Ulta Beauty remains a popular destination for beauty enthusiasts, though experiences may vary based on product availability and staff help.