Ulta Beauty

$$ • Cosmetics, Cosmetics & Beauty Supply, Hair Salons

32295 Gratiot Ave Space 680, Roseville, MI 48066

About Ulta Beauty

Ulta Beauty is known as the largest beauty retailer in the US, offering a wide range of cosmetics, fragrance, body, skin, and hair care products from over 500 brands, including Tarte, Fenty, and Chanel. Customers can explore more than 25,000 products, including exclusive lines like Kylie Cosmetics and Olaplex. The store also emphasizes conscious beauty, providing options that are vegan, cruelty-free, and sustainably packaged. While many customers appreciate the variety and quality of products, experiences can vary. Some shoppers have found the staff friendly but overly pushy, with instances of feeling pressured to consider additional services instead of receiving focused assistance, such as finding a foundation match. Additionally, some customers reported discomfort due to being closely followed by staff while shopping, which detracted from their experience. However, positive reviews highlight excellent service from knowledgeable staff members who are kind, fun, and well-informed about products. One customer appreciated help with a gift card, describing the staff as genuinely helpful and kind. Another reviewer was greeted with a smile and received patient, personalized assistance in choosing an ombre lip combo and winged liner, feeling no rush and appreciating the attentive service. The store staff's friendliness and expertise keep many customers returning, and some wonder if makeup application services are available, noting their overall pleasant experiences. Overall, Ulta Beauty offers a diverse selection of beauty products and services, with some room for improvement in customer engagement and service approaches.

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Reviews for Ulta Beauty

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  • Mar 2026

    I was in desperate need of a new a foundation and figured I’d stop in this location since it was near by, and Abby was absolutely amazing. She helped me find exactly what I was looking for, had precise answers to all of my questions, and was just kind. Abby’s generosity and kindness made this an unforgettable experience! It’s rare to find customer service like that!

  • Jan 2026

    The representative i worked did NOT cease until she found the right product considering the salon staff were gone for the day. Now I have a new product/haircolor (temporary) that I am supper happy with. A stylist told me the deposit was perfect. It's too bad I didn't get the young lady's name. She was patient and cared about what I cared about!

  • May 2025

    I went looking for MAC, but this location didn't have it. I was pressed for time, and they helped me find another brand that was great, and they matched my skin tone perfectly.

Hours

Monday: 10AM - 9PM
Tuesday: 10AM - 9PM
Wednesday: 10AM - 9PM
Thursday: 10AM - 9PM
Friday: 10AM - 9PM
Saturday: 10AM - 9PM
Sunday: 11AM - 6PM

Tips

parking: lot  offers same-day delivery walk-ins welcome accepts credit cards

Location

32295 Gratiot Ave Space 680, Roseville

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