Ulta Beauty is a large retailer offering a wide variety of beauty products, including cosmetics, fragrances, skincare, and hair care. Customers can choose from over 25,000 products from 500 brands, including popular names like Tarte, Fenty, and CHANEL, as well as exclusive brands like Kylie Cosmetics and Olaplex.
The store also has a salon providing services such as haircuts, hair color, makeup application, and brow waxing. Customers have praised the helpful and knowledgeable staff, especially highlighting team members who offer excellent recommendations and assistance. One stylist named Robbin received high praise for giving a haircut that met expectations, making hair look healthy and flattering. Scheduling with her was easy, and the customer felt comfortable and well taken care of during the appointment. Another customer appreciated the friendly and professional attitude of a MAC counter employee named Aliyah, who provided guidance on facial products and made the experience enjoyable.
In addition, a technician named Faith was described as very friendly, patient, skilled, and knowledgeable. Faith helped cover up a recent eye injury and showed the customer how to apply makeup to hide it, making a significant positive impact. Customers have also enjoyed the welcoming atmosphere and personalized service, with staff members taking the time to understand and deliver exactly what clients want. However, some have noted that product displays can sometimes be disorganized, making it harder to find certain items, and there was mention of a store closure that caused frustration due to lack of clear communication.
Today I stopped in on 8/21/2026 and purchased some makeup products and I had a very pleasant experience checking out with cashier Kayleigh! she has a really bubbly and cheerful personality, her makeup was beautiful and she was very engaging. I had bad experiences in the past but she is too notch and is an absolute asset to this location. I hope she gets to see this review.
Makayla (hope I’m spelling correctly!) was super helpful in matching a color corrector for me. I didn’t need any other makeup, but I would definitely seek her out for makeup questions! She gave me some great recommendations. Thank you!
Huge shout out to Makayla!! I’m not a huge makeup girly & she was such a huge help with choosing the right products. I brought products I use into her and had her help me with what I could improve on & she was SO knowledgeable and helpful. I wish I could have tipped her for her help:)
803 Goucher Boulevard, Towson, MD 21286
Upgrade your profile to add the context customers, search engines and AI systems use to evaluate and recommend your business.