About The Identity Lab

The Identity Lab in Springfield, IL is a trusted beauty salon offering a range of services including hair extensions, custom hair coloring, barber services, and women’s hair styling. The salon is known for creating transformative beauty experiences with a focus on personalized service in a modern and welcoming environment. Clients consistently praise the talented stylists, especially Candice, for her skill and attention to detail. She excels in layering hair, creating fuller looks, and delivering stunning, natural-looking color. Many customers have been returning for years, appreciating her ability to consistently get it right, whether it's a fresh cut, vibrant color, or hair extensions. Candice's friendly and attentive approach leaves clients feeling confident and refreshed. The salon’s reputation for quality work and dedication to customer satisfaction makes it a top choice for those seeking expert hair styling, coloring, and extensions. Overall, The Identity Lab is a place where clients can trust that their hair will be in skilled hands for a beautiful, personalized look.

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Reviews for The Identity Lab

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  • Sep 2025

    Candice gets it right every time! I never have to worry about one hair being off. We drive 1.5 hours for her to do our hair because I love the peace of mind that our hair is going to be on point. She’s great with my boy’s hair as well as my daughter’s and my long hair. Shes a master at coloring. It’s like a work of art each time. Beautiful and different, but also looks so natural. I highly recommend this salon.

  • Jul 2025

    Candice Frese truly works magic with hair—especially color—but what really sets her apart is how down-to-earth and relatable she is. I’m a sweater (thanks to my old friend menopause), and as you can imagine, it can be a bit embarrassing when a stylist lifts that last layer of hair only to find a little “neck sauna” waiting underneath. But not Candice! She didn’t bat an eyelash. Instead, she casually glided across the room and came back with one of those air-conditioning neck things—total lifesaver! She made me feel completely comfortable and cared for the entire time I was in her chair. She went above and beyond to make me feel relaxed and confident, Truly an outstanding experience!! Highly recommend!!

  • Jul 2025

    I love getting my hair done, the place to so beautiful, she does great hair and hair cuts!

Location

627 E Adams St, Springfield

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