About Theory Of Beauty

Theory Of Beauty is a salon where clients are very happy with their fresh looks and beautiful results. The place is clean with nice vibes and a relaxing, enjoyable experience. The staff is very welcoming, kind, and professional. Stylists are professional, knowledgeable, and pay great attention to detail, noticing small things that affect how you wear your hair. They provide a mini consultation before appointments to focus on understanding exactly what the client wants. Clients report wonderful jobs on haircuts, exactly as envisioned, even when coming in without a clear idea. They are great at working with thin hair. Hair color services are also excellent, with stylists helping pick nice shades that suit the hairstyle with low maintenance. Clients love the color and glossy finish. The team gives great advice on keeping hair healthy, explaining which products work best and how to maintain color and condition between appointments, so hair stays healthy all year long. They also offer great lash services, considered the best in the city. The whole experience comes at a great price. The salon is highly recommended, with many clients stating they will definitely be coming back and are 100% satisfied.

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Reviews for Theory Of Beauty

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  • Oct 2025

    I went first time appointment with Amee for my hair cut and hair color and I am so happy with the fresh look! This place is clean with nice vibes. I was nervous about cutting my long hair short. I had a couple of reference pictures for haircuts that I showed to Amee and she did a wonderful job exactly I envisioned. For hair color she helped me pick nice shades. The hair color turned out really great suits well with my hairstyle with low maintenance. I love the color and glossy finish!
    Amee is so professional, knowledgeable and attention to detail. She also gave me great advice on how to keep my hair healthy. She explained which products would work best for my hair...read full review

  • Aug 2025

    So glad I found this place! Genesys does a great job. She really pays attention to you and notices small details that will affect how you wear your hair . I have been very happy with my haircuts here

  • Apr 2025

    I’m surprised I haven’t written a review sooner! I’ve been coming to see Amee for almost four years. I enjoy the whole process; she makes me feel cared for and really focuses on beautiful results. You can tell she’s passionate about hair.

Hours

Monday: ClosedTuesday: 10AM - 7PM
Wednesday: 10AM - 7PM
Thursday: 10AM - 7PM
Friday: 10AM - 7PM
Saturday: 9AM - 5PM
Sunday: Closed

Location

921 S Loomis St, Chicago

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