About Kelsey Shoaff

Kelsey Shoaff is a highly experienced color specialist with 15 years in the industry. She specializes in naturally enhanced hair color, creating soft, blended looks that grow out gracefully. Kelsey carries the cleanest professional hair line, OWay, and offers an exceptional salon experience. Clients describe her as a "stylist, therapist, and friend" who takes great care of them. She is thorough, honest, funny, reliable, and knowledgeable, with a reputation for delivering quality color and cuts. Kelsey is also praised for her thoughtfulness about the products she uses, especially for clients with hair and scalp challenges. Customers trust her judgement and consistently recommend her services, rating her five stars across the board.

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Reviews for Kelsey Shoaff

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  • Dec 2024

    Ashlee truly checks all of the boxes - she’s not only extremely talented in her craft, but has such a calming presence about her and from the minute you meet her you feel like you’ve known her forever. She is knowledgeable and passionate about her industry, and it reflects in everything she does. From her words to her skills, you will ALWAYS walk away from a session with Ash feeling like you are a goodness who can conquer anything. I recommend Salon AF 10000%!

  • Dec 2022

    She’s the best! My hair always looks and feels amazing after I see her.

  • May 2022

    Ashlee does an absolutely wonderful job and being a fellow mama works around my schedule which is so hard to find! Just love her!

Hours

Monday: 10AM - 4PM
Tuesday: 10AM - 8PM
Wednesday: ClosedThursday: 10AM - 8PM
Friday: 10AM - 4PM
Saturday: ClosedSunday: Closed

Tips

wheelchair accessible accepts credit cards free wi-fi bike parking

Location

420 1st Ave #108, Coralville

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