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Ulta Beauty

3.1 228 reviews
Cosmetics, Hair Salons, Cosmetics & Beauty Supply
Overall rating
3.1
out of 5
228 reviews
5 star 39%
4 star 8%
3 star 7%
2 star 8%
1 star 38%

About Ulta Beauty

Ulta Beauty is a leading beauty retailer in the US, offering a vast selection of over 25,000 products from 500 brands, including popular names like Tarte, Fenty, and Chanel. Customers appreciate the knowledgeable staff who provide helpful recommendations based on individual needs, often suggesting affordable alternatives rather than the most expensive items. The store is described as clean and well-run, although some customers have noted that it can get messy at times, with merchandise on the floor and some aisles closed off.

In addition to cosmetics, Ulta Beauty features a salon that provides services like haircuts, coloring, makeup applications, and brow styling. Customers have praised the salon staff for their professionalism and skill, with particular mentions of hairstylists who listen to client requests and deliver excellent results. Many have expressed satisfaction with their hair transformations, highlighting the stylists' ability to execute styles that match their preferences. Overall, Ulta Beauty is recognized for its extensive product range and attentive service, with some customers noting that the staff's friendliness enhances the experience. Despite some issues with store organization, it remains a go-to destination for beauty enthusiasts.

Sep 2026
5.0
I truly enjoyed my visit today at your store. Myself and gf were attended to by Stefanie, who patiently educated us on the reasons for certain skin concerns and recommended appropriate products.
Aug 2026
4.0
One of my favorite stores. I am a fan. This particular one ha a salon also and Makeup artists. Customer service is usually spot on but I've have met maybe once someone who was not that helpful
Aug 2026
5.0
The ladies atUlta were awesome. They took time to tell me about my skin, show me where products were, and made it an enjoyable experience. So happy about my makeup experience and finding a shade that match my face.
Photos of Ulta Beauty, 2540 Cumberland Boulevard Southeast,  Smyrna
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Hours

Monday 10AM - 9PM
Tuesday 10AM - 9PM
Wednesday 10AM - 9PM
Thursday 10AM - 9PM
Friday 10AM - 9PM
Saturday 9AM - 9PM
Sunday 10AM - 7PM

Good to know

  •  offers same-day delivery
  • walk-ins welcome
  • accepts credit cards
  • accepts android pay
  • accepts apple pay
  • good for kids
  • private lot parking

Location

2540 Cumberland Boulevard Southeast, Smyrna, GA 30080

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Ulta Beauty · 2540 Cumberland Boulevard Southeast, Smyrna, GA 30080

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