About WSI Marketing Upside
WSI Marketing Upside is a marketing consulting firm that specializes in assisting small and medium-sized businesses. The company has worked with businesses that were frustrated with the lack of results from their marketing investments, specifically in website traffic and lead generation. Clients have praised WSI Marketing Upside's expertise, comprehensive approach, and ability to understand business objectives and develop effective strategies. One client appreciated the team's understanding of strategic and tactical planning and the current business climate. Together, they developed a short-term tactical plan to improve the business immediately while also thinking through the long-term strategy. Another client highlighted the firm's marketing and digital expertise, as well as its insight and candor during a free assessment. The client, who engaged the firm as a Fractional CMO, commended the team for taking important functional tasks off their plate, allowing them to focus on client work while building the brand and pipeline. Additionally, a client who worked with the team to update their website praised their ability to help update the brand position and message, and build a new, more concise website focused on converting traffic to leads. The comprehensive blueprint for the new website, which included a site map, allowed the client to plan a new content approach based on the changing needs of their business. Overall, WSI Marketing Upside is a trusted partner for small and medium-sized businesses looking to transform their marketing efforts into revenue drivers.
I had the pleasure of working with Todd McCarty from Marketing Upside on a marketing strategy brief, and I couldn’t be more impressed. Todd took the time to truly understand our business and goals. He then delivered a clear, thoughtful, and high-impact strategy that has already made a difference in how we approach marketing and sales.
His insights were practical, actionable, and tailored specifically to where we are as a business. He didn't give us generic marketing fluff, which was very much appreciated. Todd’s expertise, responsiveness, and professionalism made the whole experience exceptional.
If you’re looking for someone who genuinely...read full review
Todd has been a great sounding board as I've been getting my marketing agency off the ground. He speaks the language of agency and business owners — and gets the real challenges of positioning, selling services, and building offers that actually convert.
What stands out is how strategic he is. He thinks like a CMO: sharpening your niche, structuring services around real value, and making sure every marketing decision ties back to growth. It's the kind of perspective most businesses don't have in-house.
If you're a business that needs senior marketing leadership without the full-time hire, Todd is exactly who you want as your fractional CMO.
Todd and the extended WSI team are a strong marketing resource for growing businesses. I've experienced their strong strategic guidance across brand and demand generation strategy. But the WSI team goes a step further: they bring a broad range of tactical skills to execute--persuasive writing, SEO, social, advertising, web development, graphic design--and to drive results.