Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering a wide variety of cosmetics, fragrance, body, skin, and hair care products from over 500 brands, including Tarte, Fenty, and CHANEL. Customers can explore more than 25,000 products, including exclusive lines like Kylie Cosmetics and Olaplex. Ulta Beauty is also committed to conscious beauty, providing options for vegan, cruelty-free, and sustainable products. In addition to retail, Ulta offers salon services such as haircuts, brow waxing, and makeup applications, with both appointments and walk-ins welcome. Customer experiences at Ulta Beauty vary. Many appreciate the great customer service, highlighting staff members who go above and beyond to assist with product availability. For instance, one customer praised a team member for helping locate out-of-stock items. Others, however, have expressed concerns about staff training and engagement, noting that some employees may not be as knowledgeable or proactive in offering assistance. There are suggestions for better communication about sales and loyalty points, which could enhance the shopping experience. Overall, while many love Ulta Beauty, there is room for improvement in customer service consistency.