Ulta Beauty

Ulta Beauty is a popular US beauty retailer offering a wide variety of cosmetics, fragrances, and personal care products. Customers can find over 25,000 products from 500 brands, including well-known names like Tarte, Fenty, Redken, and CHANEL. Ulta Beauty also carries exclusive brands like Kylie Cosmetics and Olaplex. The store focuses on providing a range of choices for conscious beauty consumers, featuring vegan, clean ingredient, cruelty-free, and sustainably packaged products. Ulta Beauty also has a salon offering hair, skin, and makeup services, including haircuts, hair coloring, brow waxing, and ear piercing. Customers praise the helpful and knowledgeable staff who are always willing to assist with product selection and finding solutions. They appreciate the wide selection of products and the convenience of having a salon within the store. Staff like Yolanda and Janice are often highlighted for their excellent service, helping customers find exactly what they need and making them feel confident. However, some customers mention that staff training on product location could be improved, as searching for items can take time. Overall, Ulta Beauty remains a favorite for its variety, helpful staff, and in-store salon services.