Ulta Beauty is the US' largest beauty retailer, offering a vast selection of over 25,000 products from 500 brands, including well-known names like CHANEL and Tarte. The store features exclusive products like Kylie Cosmetics and Colourpop. In addition to shopping, Ulta Beauty provides various services, including hair, skin, and makeup services at The Salon. Customers can book appointments online or visit in person, and walk-ins are welcome if stylists are available. Reviewers consistently mention the friendly and knowledgeable staff who are always ready to answer questions and direct customers to products. Customers have praised their expert stylists for taking the time to consult and listen, suggesting styling ideas and hair care. One stylist, Mary Ann, has received special recognition for her professional and caring approach during transformations, helping customers achieve their desired looks over the years. Overall, Ulta Beauty is known for its excellent customer service, wide product selection, and commitment to conscious beauty options, including vegan, clean ingredient, and cruelty-free products.
I absolutely love getting my hair done at the Ulta Salon! I usually see either Kendall or Samantha, and they are both equally incredible and so sweet. I genuinely trust either one with my hair! They always listen to exactly what I’m asking for and execute it perfectly, while also giving me helpful advice and recommendations whenever I ask for their opinion. They’re both so gentle, kind, and talented, and my hair is always styled beautifully when I leave. I’ve had such consistently great experiences with both of them and cannot recommend Kendall and Samantha enough!
Aug 2026
5.0★★★★★
I had such an amazing experience at Ulta in Viera thanks to Maria! I originally went in planning to spend around $100, but after she took the time to listen to what I was looking for, matched products to my skin, and explained everything so well, I ended up spending over $300and I don’t regret it one bit.Maria was incredibly friendly, patient, and knowledgeable. She helped me find makeup that actually works for my skin and that I genuinely love. For the first time in a long time, I left feeling confident about the products I purchased instead of wondering if I wasted my money.She completely changed my opinion of shopping at Ulta, and I really hope she’s recognized… read full review
Jul 2026
5.0★★★★★
Tressa was amazing, taught me how to cover a bruise a few weeks ago and I’ve been using face makeup almost everyday since! Natalie is always awesome- she perfectly color matched my foundation the first try. Everyone is always so friendly and helpful
