About Ulta Beauty

Ulta Beauty is a popular beauty retailer in the US, known for its wide selection of over 25,000 products from 500 brands. Customers appreciate the variety of cosmetics, fragrance, body, skin, and hair care products available. The employees generally receive praise for their helpfulness and kindness. Staff members are very knowledgeable, kind, and attentive, offering the right advice. They make customers feel beautiful and worthy, providing a boost with exceptional service. Team members are understanding and supportive, making visits the best experience ever. They offer services like a color match for foundation and can provide a make over, making customers feel comfortable in their own skin. They help find your color and recommend products that go with your complexion perfectly, offering a welcoming environment and dedicated customer service.

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Reviews for Ulta Beauty

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Aug 2025
This weekend I bought lotd of products at Ulta Briargate with Alexia. What an amazing experience it was!! She is very knowledgeable, kind and attentive. Anything I asked for, she had the right advice!! If you are looking for new make up, or need to find your color, do not hesitate.
Aug 2024
GIVE WHITNEY A RAISE!!!! She made me genuinely feel beaitiful and worthy. I needed that little bit of a boost. So thank you. She is the definition of just be kind because you never know what someone is going through.
Aug 2024
Whitney made my visit today the best experience I’ve had at Ulta, ever. She offered me a color match for foundation but provided so much more. She made me feel comfortable in my own skin, helped entertain my baby, and effortlessly gave me a make over while answering other customer questions, without any stress. She even helped check out my items right there, without having to take my baby in the long line! And, of course, every single product she recommended went with my complexion perfectly. She deserves any and every recognition Ulta management can offer, thank you Whitney for making this new mama feel bright and new!!!