Integrity Marketing Solutions

May 2022

Integrity Marketing Solutions (IMS) took over $16,500 from me from October 2021 to March 2022. It held itself out as an SEO specialist. I paid for IMS to build a website and manage the SEO so that I can get leads through my website. My first suspicion was when a client complained that the website was not mobile-friendly. Specifically, after consulting with several experts in the field, here are the basic deficiencies where Integrity Marketing Solutions, has not followed industry "best practices": 1. Content: Throughout my site, IMS has failed to apply the most basic content guidelines to attract search traffic. One example, of many, is on my Page, where it fails in both the header and even in the content, to use the phrases and keywords that would be of use to the search engine algorithms. IMS has provided me with the same blogs it provides to other attorneys, including my direct competitor. As a result, it damaged my credibility in the community. It is also disfavored by Google. It goes against best practices. 2. Coding: The coding on my site does not follow best practices. The H1 tags, title tags, and meta descriptions are replete with errors. This again is not consistent with what the search engines are seeking. 3. Backlinking: My backlink profile was incredibly weak. There has not been consistent attention to attracting quality backlinks. 4. Other: So many other basics have been missed, including but not limited to (i) intra-site linking; (ii) alt-image tags; (iii) social media signals; (iv) disproportionate inbound versus outbound links. The list could go on and on. I believe that IMS should have disclosed to me that it's working with my direct competitor in the same city before I signed on. This was unethical.