About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines. The store features Conscious Beauty choices in vegan, clean, cruelty-free, and sustainable products. Ulta Beauty also operates a full-service salon, where customers can book appointments for various services. Customers praise the store's helpful and friendly staff, who provide excellent guidance and recommendations, making the shopping experience less overwhelming. Reviewers highlight the clean, well-organized store and the ease of the checkout process. Recent reviews mention the outstanding customer service provided by employees like Amanda, Erin, and Lily, who went above and beyond to assist customers with their needs, even in emergency situations.

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Reviews for Ulta Beauty

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May 2025
Every time I go into the store, no one ever comes up to me or assist me or welcomes me. I only hear it from the cashier standing by the door because I’m assuming that’s the policy but as I walk around to look for Makeup and as people are just trying to clean up things rather than assisting the guest, it’s kind of frustrating. However, today my best friend needed to make up and I’m not very good at it, but I try my best, but it was a breath of fresh air and took a whole weight off my Shoulder because I ran into Amanda! She is so great and she is so amazing with their customer service Amanda Really made our experience wonderful today. She met all our needs answer...read full review
May 2025
Had an okay experience. The skin rep was really nice which is the reason why i give 3 stars however, the cashier Ashlyn made it obvious that i wasn’t being fast enough when paying (mind you, I’m currently pregnant). It’s clear she doesn’t like her job. She was rude and made this experience unenjoyable especially after purchasing over $100 worth of products.
Apr 2025
Walked in with a needed emergency coverup and Erin was quick to do her magic and give me the products I needed.
I don't wear makeup and know nothing about what I needed.
She had a great attitude and extremely helpful to my emergency.
Thank you so much.