ROOTS the Beauty Underground, Laguna Beach, CA - Reviews (80), Photos (47)

About ROOTS the Beauty Underground

ROOTS the Beauty Underground is a conscious cosmetic shop that offers a wide selection of high-quality, natural, and certified organic beauty products. Customers praise the store's excellent customer service, with knowledgeable, friendly, and helpful staff who assist in finding the right products for their needs. The store is a favorite among local customers and visitors, who appreciate the opportunity to test products in person and feel like the "prettiest version" of themselves after having their makeup done by the store's talented makeup artists. The owner and staff are known for their dedication and commitment to providing a unique and personalized shopping experience. Customers consistently report feeling satisfied with the products and services offered at ROOTS the Beauty Underground, a trusted destination for natural, non-toxic beauty and wellness.

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Reviews for ROOTS the Beauty Underground

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Jun 2026
Incredible variety of non-toxic beauty products housed in a shop with a vibe worth experiencing in person when you have the chance. Roots Beauty is an established expert on the products that you should- and should not- be using. They continue to stay ahead of the curve on ingredients that our future selves will be happy they already knew about. Could not recommend more highly.
Apr 2026
I had a great experience at ROOTS. I went in to look for a natural CC Cream and was treated to a complimentary color match and makeup lesson. The staff was very friendly and the prices seemed very reasonable for the quality. I look forward to going back!
Jan 2026
I've been ordering products online from them for years and love it. I messed up my online order the other day and when I called to leave a message, they followed up with me and helped me fix my order. Great customer service. Thank you!

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Hours

Monday: 10AM - 6PM
Tuesday: 10AM - 6PM
Wednesday: 10AM - 6PM
Thursday: 10AM - 6PM
Friday: 10AM - 6PM
Saturday: 10AM - 6PM
Sunday: 11AM - 5PM

Tips

offers same-day delivery walk-ins welcome accepts credit cards good for kids garage parking, street parking, validated parking, private lot parking free wi-fi dogs allowed wheelchair accessible women-owned open to all bike parking

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Location

384 Forest Ave #9, Laguna Beach

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