ROOTS the Beauty Underground

Dec 2023

I was so excited when I found this place, because it covers all my natural and non-toxic beauty and body care needs. I normally shop from Credo, but there is no store nearby where I can test the products in person - but this place has it all + more. The staff was very friendly and knowledgeable, and both me and my friends got some additional goodies as gifts with our purchases. I’m so excited to make this place my new go-to :)

Jun 2023

Highly recommended! A hidden jewel in Laguna Beach! And not just for girls, but for guys as well! Laura and her wonderful team are so genuinely dedicated to making sure we grow into our most naturally beautiful self, all while celebrating a healthy state of mind. I love the hair and skin products, the customer service, the atmosphere, and just how enjoyable the shopping experience is at ROOTS! Oh, and when I’m not in Laguna, they also offer shipping, which is very helpful, too. Trust me, you’re in absolutely great hands at Roots.

Mar 2023

Roots has been my favorite spot for years to have my hair and makeup done or to purchase products and gifts. Laura and her staff are talented gems. They are artists in their ability to make you look beautiful and natural. The store has the most current, clean, and quality cosmetics. I do not trust very many places and highly recommend roots!