Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store caters to a wide range of customer needs, with Conscious Beauty options for vegan, clean, cruelty-free, and sustainable products. The Salon at Ulta Beauty provides a variety of hair, skin, makeup, and brow services, as well as ear piercing, with the option to book appointments online or walk-in. Customers appreciate the amazing selection and great value, making it a pleasant place to shop for beauty and cosmetic supplies. However, some experiences have highlighted the need for balance in customer service. While many staff members are helpful, one customer felt overly monitored during a visit and expressed discomfort due to the excessive attention from staff. In contrast, another customer praised a staff member named Janet, who offered kind and effective assistance in finding products for dry skin, helping the customer feel much better. Overall, Ulta Beauty provides a wide selection, excellent service, and a generally positive shopping experience, although some customers have had mixed feelings about their interactions with staff.