Ethan listened to me and worked a miracle: EXACTLY what I wanted, needed, and gave me the tools to keep my great new look. He is truly an artist! (I am an artist myself in a different media). When you find a hairdresser who loves his job, you're in VERY good hands! I recommend his talents highly!
Hope E.
About Ulta Beauty
Ulta Beauty is a popular beauty retailer in the US, offering a wide selection of products from various brands, including exclusive lines. Customers can find cosmetics, fragrances, skincare, and hair care items. The store features a large and diverse product range that addresses different concerns like aging skin.
Many customers appreciate the spacious layout of the store, although some find it a bit overwhelming. The staff is generally friendly, welcoming, and helpful. Customers have praised salon services, especially from skilled stylists like Clarissa, who takes her time and makes clients look great. Other staff members, like Sarahi and Jazmin, are known for being kind, offering great recommendations, and providing excellent customer service. Gina was also helpful with product recommendations, making customers feel appreciated and cared for.
The store’s focus on conscious beauty—offering vegan, cruelty-free, and sustainably packaged products—is valued by many. However, product availability can vary, and some customers have noted inconsistencies with color matching services.
Overall, Ulta Beauty provides a wide range of beauty products and services, with positive experiences from customers who enjoy helpful staff and professional salon treatments. The store’s willingness to provide samples allows customers to try products before buying.
Reviews
I went to Ulta spontaneously for a haircut and got assigned to Val. Val was professional and kind. She gave me one of the best haircuts I’ve ever had. I was so happy by my hair. Thank you, Val.
I had 2nd piercings in both my ears 6 weeks ago. (My first piercings were 50 years ago so a bit has changed😅) Alissa was great!! The price is great too!! The earrings did fine with my metal somewhat sensitive skin but the earring backs caused an irritation sadly. They must not be hypoallergenic as the earrings are. Overall great experience, but have an extra earring set handy for your new piercings just in case.
Photos

Hours
Good to know
- offers same-day delivery
- walk-ins welcome
- accepts credit cards
- bike parking
Location
1855 41st Avenue Ste E10, Capitola, CA 95010
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