Skip to main content
BestProsInTown

Ulta Beauty

4.2 89 reviews
Cosmetics, Cosmetics & Beauty Supply, Hair Salons
Overall rating
4.2
out of 5
89 reviews
5 star 55%
4 star 7%
3 star 9%
2 star 6%
1 star 23%

About Ulta Beauty

Ulta Beauty is a popular beauty retailer in the US, offering a wide selection of products from various brands, including exclusive lines. Customers can find cosmetics, fragrances, skincare, and hair care items. The store features a large and diverse product range that addresses different concerns like aging skin.

Many customers appreciate the spacious layout of the store, although some find it a bit overwhelming. The staff is generally friendly, welcoming, and helpful. Customers have praised salon services, especially from skilled stylists like Clarissa, who takes her time and makes clients look great. Other staff members, like Sarahi and Jazmin, are known for being kind, offering great recommendations, and providing excellent customer service. Gina was also helpful with product recommendations, making customers feel appreciated and cared for.

The store’s focus on conscious beauty—offering vegan, cruelty-free, and sustainably packaged products—is valued by many. However, product availability can vary, and some customers have noted inconsistencies with color matching services.

Overall, Ulta Beauty provides a wide range of beauty products and services, with positive experiences from customers who enjoy helpful staff and professional salon treatments. The store’s willingness to provide samples allows customers to try products before buying.

Sep 2026
5.0
Ethan listened to me and worked a miracle: EXACTLY what I wanted, needed, and gave me the tools to keep my great new look. He is truly an artist! (I am an artist myself in a different media). When you find a hairdresser who loves his job, you're in VERY good hands! I recommend his talents highly!
Hope E.
Aug 2026
5.0
I went to Ulta spontaneously for a haircut and got assigned to Val. Val was professional and kind. She gave me one of the best haircuts I’ve ever had. I was so happy by my hair. Thank you, Val.
Sep 2025
4.0
I had 2nd piercings in both my ears 6 weeks ago. (My first piercings were 50 years ago so a bit has changed😅) Alissa was great!! The price is great too!! The earrings did fine with my metal somewhat sensitive skin but the earring backs caused an irritation sadly. They must not be hypoallergenic as the earrings are. Overall great experience, but have an extra earring set handy for your new piercings just in case.
Photos of Ulta Beauty, 1855 41st Avenue Ste E10,  Capitola
All 44 photos

Hours

Monday 10AM - 8PM
Tuesday 10AM - 8PM
Wednesday 10AM - 8PM
Thursday 10AM - 9PM
Friday 10AM - 9PM
Saturday 9AM - 9PM
Sunday 10AM - 7PM

Good to know

  •  offers same-day delivery
  • walk-ins welcome
  • accepts credit cards
  • bike parking

Location

1855 41st Avenue Ste E10, Capitola, CA 95010

Similar Pros in Your Area

You May Also Like

Stories and guides from BestProsInTown.

For local businesses

Is this your business?

Upgrade your profile to add the context customers, search engines and AI systems use to evaluate and recommend your business.

Write a review

Ulta Beauty · 1855 41st Avenue Ste E10, Capitola, CA 95010

Your rating *

Write what you would want to read before calling. Please leave out contact details.

Photos optional

Add a photo

Ulta Beauty

Photos of the work, the vehicle or the premises. They appear on the profile once reviewed.

Call Directions Website