About Ulta Beauty

Ulta Beauty is recognized as the largest beauty retailer in the US, offering a wide range of products including cosmetics, fragrances, and hair care items from over 500 brands. Customers appreciate the selection of more than 25,000 products. The store is always clean, well-organized, and stocked with an amazing selection. The staff is friendly, knowledgeable, and eager to help without being pushy, taking the time to recommend products that perfectly match customer needs. Ulta Beauty provides salon services for hair, skin, and makeup. Overall, Ulta Beauty aims to provide a positive shopping experience, with a focus on customer service and a diverse selection of beauty products.

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Reviews for Ulta Beauty

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Feb 2026
Tiffany Stone has the sweetest attitude with, beautiful customer service to go along with it. She made my experience a lot more enjoyable. I recommend her if you have any questions about any of Ulta’s products.
Feb 2026
Giving a 5 star review due to Cam! She was absolutely amazing amd due to her extra effort she found me all that I needed before I walked out due to another not so caring ulta worker who informed me today was a new day and they don't match online prices and who also did not even care to help me in fact walked from me to another customer.

Thank you Cam for going the extra mile and for being beyond willing to help me find the perfect gifts for my girls!! Ya'll keep her around we will return because of her!!
Dec 2024
I absolutely love shopping at Ulta Beauty! The store is always clean, well-organized, and stocked with an amazing selection of products. The staff is friendly, knowledgeable, and eager to help without being pushy. I appreciated how they took the time to recommend products that perfectly matched my needs today & always! Whether I’m looking for smell goods, skincare, makeup, or haircare, Pratville, Ulta is my go-to spot. Highly recommend!