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Ulta Beauty

3.4 68 reviews
Cosmetics, Cosmetics & Beauty Supply, Hair Salons
Overall rating
3.4
out of 5
68 reviews
5 star 56%
4 star 7%
3 star 3%
2 star 6%
1 star 28%

About Ulta Beauty

Ulta Beauty is a popular beauty retailer in the US, known for its extensive selection of over 25,000 products from 500 brands, including Tarte, Fenty, and CHANEL. Customers can find exclusive brands like Kylie Cosmetics and Olaplex. The store focuses on conscious beauty, offering vegan, clean, and cruelty-free products. The staff are very helpful and can help you find the perfect scent or the perfect match for foundation. The Salon at Ulta provides various services, such as haircuts, makeup applications, and brow services, with options for appointments and walk-ins.

Experiences at Ulta Beauty can vary. Some customers appreciate the excellent service, receiving helpful product recommendations. However, others have faced discomfort, noting that staff may be overly watchful. On a positive note, customers have found unique products to be delightful and long-lasting. The staff are very helpful with encouraging words, helping you find your new favorite perfume and making you feel beautiful. Overall, Ulta Beauty offers a wide range of products and services.

Aug 2026
5.0
My mom got color matched at this location by a very sweet and lovely woman named Landra. She did an amazing job and she was so helpful and took her time ensuring my mother was happy with every single detail and every product. She is such a sweet soul and does beautiful makeup on others as well as herself. Go see her if you need anything! She's the best!
Jul 2026
5.0
I was out of my Lancome concealer and went in the store today. There was a lovely lady named April who assisted me with my concealer. She was so helpful -- I ended up buying a couple of other things too. Every Ulta needs to have someone like her. She was so knowledgeable, and was very friendly and professional. Plus, her makeup looked gorgeous!!!
May 2026
5.0
Mrs. April is awesome and her energy is amazing. as soon as she saw me she approached me and helped me with everything I need it. She really changed my mind about the customer service at this specific location I will definitely keep coming back and look for her.
Photos of Ulta Beauty, 1555 New Britain Avenue,  Birmingham
All 39 photos

Hours

Monday 10AM - 8PM
Tuesday 10AM - 8PM
Wednesday 10AM - 8PM
Thursday 10AM - 9PM
Friday 10AM - 9PM
Saturday 10AM - 9PM
Sunday 11AM - 6PM

Good to know

  •  offers same-day delivery
  • masks required

Location

1555 New Britain Avenue, Birmingham, AL 06110

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Ulta Beauty · 1555 New Britain Avenue, West Hartford, AL 06110

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