My mom got color matched at this location by a very sweet and lovely woman named Landra. She did an amazing job and she was so helpful and took her time ensuring my mother was happy with every single detail and every product. She is such a sweet soul and does beautiful makeup on others as well as herself. Go see her if you need anything! She's the best!
About Ulta Beauty
Ulta Beauty is a popular beauty retailer in the US, known for its extensive selection of over 25,000 products from 500 brands, including Tarte, Fenty, and CHANEL. Customers can find exclusive brands like Kylie Cosmetics and Olaplex. The store focuses on conscious beauty, offering vegan, clean, and cruelty-free products. The staff are very helpful and can help you find the perfect scent or the perfect match for foundation. The Salon at Ulta provides various services, such as haircuts, makeup applications, and brow services, with options for appointments and walk-ins.
Experiences at Ulta Beauty can vary. Some customers appreciate the excellent service, receiving helpful product recommendations. However, others have faced discomfort, noting that staff may be overly watchful. On a positive note, customers have found unique products to be delightful and long-lasting. The staff are very helpful with encouraging words, helping you find your new favorite perfume and making you feel beautiful. Overall, Ulta Beauty offers a wide range of products and services.
Reviews
I was out of my Lancome concealer and went in the store today. There was a lovely lady named April who assisted me with my concealer. She was so helpful -- I ended up buying a couple of other things too. Every Ulta needs to have someone like her. She was so knowledgeable, and was very friendly and professional. Plus, her makeup looked gorgeous!!!
Mrs. April is awesome and her energy is amazing. as soon as she saw me she approached me and helped me with everything I need it. She really changed my mind about the customer service at this specific location I will definitely keep coming back and look for her.
Photos

Hours
Good to know
- offers same-day delivery
- masks required
Location
1555 New Britain Avenue, Birmingham, AL 06110
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