About Ulta Beauty

Ulta Beauty is a popular beauty retailer in the US, known for its extensive selection of over 25,000 products from 500 brands, including Tarte, Fenty, and CHANEL. Customers can find exclusive brands like Kylie Cosmetics and Olaplex. The store focuses on conscious beauty, offering vegan, clean, and cruelty-free products. The staff are very helpful and can help you find the perfect scent or the perfect match for foundation. The Salon at Ulta provides various services, such as haircuts, makeup applications, and brow services, with options for appointments and walk-ins. Experiences at Ulta Beauty can vary. Some customers appreciate the excellent service, receiving helpful product recommendations. However, others have faced discomfort, noting that staff may be overly watchful. On a positive note, customers have found unique products to be delightful and long-lasting. The staff are very helpful with encouraging words, helping you find your new favorite perfume and making you feel beautiful. Overall, Ulta Beauty offers a wide range of products and services.

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Reviews for Ulta Beauty

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Jun 2025
What could I possibly say.... it's ULTA !! The one place a girl feels like she's in a dream! LOVE LOVE LOVE!! I literally wanna just squeeze the store and give it a smooch! Haha the staff are very helpful! I couldn't find the perfume I wanted, and the nice lady that helped me, opened almost every locked container there, helping me find the perfect scent ♡
Needless to say.. I now have my new, favorite Valentino perfume, and I'm so thankful she didn't give up on me!!
May 2025
TABITHA! TABITHA! TABITHA! This woman blessed me. I hadn't done anything for myself in years for my makeup, the Lord told me to come here to do self care and he sent me TABITHA. She found the perfect match in a second and her encouraging words being a single mom of 3 , strengthened me to still feel beautiful in it all. I will always go here , she truly blessed me !! Thank you!!
May 2024
Beautiful store, sweet employees.
I needed a particular hair care brand that stores stopped carrying( they ship) , but I saw Ulta carried it in store. So I purchased more than one! I really wanted to purchase the entire section available, but ... I left one on the shelf....lol.
The team members were very nice and helpful. Check out was a breeze, and when I'm in the area I'll be back for more products.